SEO Specialist

At ZoomInfo we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are a collaborative, take initiative, get stuff done individual we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to continually improve every aspect of the company and use cutting edge technologies and processes to delight our customers and rapidly increase revenues.

The ZoomInfo Digital Marketing team is seeking an SEO Specialist to work independently and as part of team to assist with website maintenance and lead generation through SEO (on-site, off-site, technical, and video), website optimization, and new methods of traffic acquisition. The right candidate will have a strong understanding of SEO best practices and a willingness to jump right in and get started. Above all else we are looking for a team player who values collaboration and hard work.

Job Duties and Responsibilities: 

Content Optimization: The SEO Specialist will take on the majority of daily content optimization tasks. They will also own the optimization of historical content based on a pre-determined list of striking distance and thematic keywords each month. This means assessing and executing SEO optimization suggestions for around 30 keywords each month.

Content Creation: The SEO specialist will be responsible for writing the occasional blog post and contributing to discussions around topic selection and blog post ideas.

Backlinking:  The SEO Specialist will be responsible for the majority of backlinking efforts. This includes all research, outreach, follow up, and coordination. He/she will also be responsible for identifying new backlink opportunities.

Specialized SEO Projects and Tasks: Work with a team of digital marketers and developers to execute SEO projects and tasks as assigned—these may include technical or content-related website changes, regular and as-needed reporting, as well as one-off projects related content audits, link audits, competitive research, and more.

Lead Generation: Assist with and execute basic lead generation campaigns and duties to contribute to overall digital marketing lead generation goals.

Requirements:

  • Cover letter, resume, and relevant writing samples.
  • 1-2 years of experience in SEO or digital marketing.
  • Excellent verbal and written communication skills.
  • A comprehensive understanding of basic SEO best practices.
  • Working knowledge of Google Analytics, Search Console, and Tag Manager.
  • Experience with tools like Brightedge, MOZ, Screaming Frog, or SEMrush is preferred but not required.
  • A basic understanding of HTML and CSS.
  • Ability to prioritize, multi-task, and thrive in a fast-paced environment.
  • Proven analytical skills and data-driven thinking; ability to use data and insights to drive future digital marketing initiatives.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong attention to detail.

About us: 
Built over 20 years ago, ZoomInfo Powered by DiscoverOrg has become the go-to-market standard for over 13,500 companies worldwide. Designed to be the single source of truth, the ZoomInfo platform offers best-in-class technology paired with unrivaled data coverage, accuracy, and depth of contacts, companies, and opportunities essential to empower sales, marketing and recruiting professionals to hit their numbers. Deeply embedded into business workflows and technology stacks– including integrations with the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications – ZoomInfo is capable of delivering more predictable, accelerated, and sustainable growth than any stand-alone solution. ZoomInfo’s investors include TA Associates, The Carlyle Group and 22C Capital.

All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, gender, national origin, disability and protected veterans status or any other personal characteristic protect

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