Product Marketing Manager, Emerging Products

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Help define and amplify the story of Stripe’s emerging products and connect our products with users.

Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s product strategy, lead go-to-market for our suite of products, and create and execute campaigns to drive product growth. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Design, Developer Relations, and Communications to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. 

What you’ll do

We’re looking for a Product Marketer to work on our Network and Crypto products. This is an unique opportunity to influence and make an impact on two of our new and high-growth product areas! You will work with Product and Engineering to shape the roadmap, build and execute our go-to-market strategy, enable our user-facing teams, and grow awareness and adoption of products across channels. This person will also think through how we bundle and price multiple products to drive growth and enable a better experience for our users.

Responsibilities

  • Deeply understand how to scope and execute marketing strategies needed to reach different customer segments: talk regularly to users and prospects and work with our Analytics team for qualitative and quantitative insights that inform your work (content, messaging, positioning etc)
  • Advocate for our existing and prospective users, be informed about our competitive landscape, and become the go-to expert for your product area to help shape the product roadmap and strategy
  • Develop product positioning and messaging informed by user research, market insights, and product understanding
  • Think strategically about how multiple Stripe products can be bundled, priced, and sold together to drive the most value for our users
  • Work closely with a range of cross-functional teams—product managers, sales, design, PR, and engineering—to develop go-to-market strategy and drive launches for our products
  • Help enable user-facing teams at Stripe—from Sales and User Operations to local teams in other countries
  • Work with the Finance and Product teams to set pricing that aligns to the product value proposition and with our users' success
  • Partner with the Product and Growth Marketing teams to track the right metrics and execute campaigns that drive awareness and adoption on an ongoing basis
  • Think globally as we work to expand our solutions around the world, adapting your understanding of local market needs, competitors and pricing accordingly

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

  • 8+ years of relevant work experience that can span marketing, product marketing, product management, sales engineering, operational roles, or strategy consulting
  • 2-3 years of product marketing or go-to-market strategy work experience, preferably in a technology or consulting company
  • Experience working on marketing or growth throughout a product's lifecycle
  • Experience working in B2B settings and with sales teams

Preferred qualifications

  • A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience—from developer to CFO—and differentiate Stripe. You have excellent verbal and written communication skills 
  • Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market 
  • Comfortable with ambiguity. You enjoy thinking through open-ended problems and exhibit good judgment when making decisions with limited data. You adapt strategy and tactics as you receive new information 
  • Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track 
  • Ambitious. You are eager to make an impact at Stripe. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
  • A team player. Product Marketers collaborate across the Marketing team and with basically every team at Stripe. You are able to work with a range of disciplines to execute on your work
  • Optionally, knowledgeable about the crypto or the payments industry
Job Overview