Social Media Lead, Campaigns


  • Full Time

Spotify is looking for a Campaign Lead, sitting on our Global Brand Social team, to oversee the social strategy and execution around our tentpole marketing campaigns. The Brand Social team tackles some of our most exciting and high-profile campaigns, from fan favorite moments like Wrapped to activations with partners like Netflix or FC Barcelona to getting the word out about new features, functions, and fun on the platform. They are also responsible for developing and maintaining a strong and resonant narrative on our Global brand channels, keeping our followers entertained and engaged day in and day out. It’s no small task but we love to do it!

On a day-to-day basis, the Campaign Lead oversees the team responsible for all Brand Social activations. This team owns social around these moments, collaborating with large cross functional teams to create an impactful social strategy all the way through to execution and analysis of these campaigns in tandem with our agencies and partners. The Campaign team works closely with a variety of stakeholders, both internal and external, that sit all across the globe.

The Campaign Lead will also be an executor, able to take a campaign from a rough idea to a robust social media campaign complete with briefs to agencies, strategy decks for stakeholders, and post calendars that bring it all to life. This is an “in-the-weeds” role that can tackle the many intricacies that a top tier social media campaign demands.


What you’ll do


  • Develop and direct social media campaigns around major brand moments, from initial conception all the way to posting and reporting.
  • Oversee, inspire, and uplift the Campaigns team, maintaining a positive environment that fosters the best talent and ideas while providing critical feedback, direction, and insight that helps move both people and projects to their peak potential.
  • Work closely with internal stakeholders such as the Brand & Creative teams, the Paid Social team, the Partnerships team, and the Product Marketing team to develop social media campaigns for multiple priority projects.
  • Partner with external stakeholders such as global brands, music artists, podcast creators, and executives to extend their activations into the Spotify social ecosystem in a way that surprises and delights our consumers and fans.
  • Develop and distribute a variety of documentation from social briefs, strategy decks, and engagement calendars across industry-standard tools such as Google Docs, Sprinklr, and Airtable.
  • Leverage human, cultural, and audience insights to develop impactful social campaign concepts to be implemented by your team or supporting agencies.
  • Oversee all work streams between internal and external stakeholders to ensure that all creative output remains of equal value to brand and partner.
  • Manage work streams between in-house creative teams, external agencies, and Global Social teams to deliver impactful creative and strategy.
  • Travel and attend events to oversee and execute planned on-the-ground social activations.

    Who you are


  • 6 – 10 years working in social media with global brands, artists, or creators
  • Mentorship-minded with a history of inspiring a group of talents, supporting their growth, and ensuring a strong team collaboration both within the team and across stakeholders
  • Excellent communicator who is able to organize disparate conversations and multiple needs into a measured, impactful strategy
  • Able to distill complex cultural moments and trending conversations into actionable strategies and qualitative learnings
  • As comfortable on the red carpet capturing a moment for TikTok as you are at home directing a crew to capture remotely
  • Excellent at stakeholder management, both with large internal teams and external talent
  • Collaborative mindset and ability to work with stakeholders and agency partners across a variety of marketing disciplines
  • A strong strategic sensibility and ability to translate social plans to collaborators from a variety of backgrounds and skill sets
  • Willing and excited to travel for work as needed, be it to a music festival, a product launch, or a pop-up experience





    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
    This role is not eligible for hire in Colorado, USA.
    Global COVID and Vaccination Disclosure
    Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For NYC, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties.For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
    Job Overview