Senior Product Manager – Conversion


  • Full Time

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The Freemium R&D team oversees the entire user journey on Spotify and ensures we engage with people in innovative ways, every step of the way. Our team grows Spotify’s audience by finding future listeners around the world and delivering the right value to them, at the right time. With research, product development, product design, engineering, and marketing all collaborating in one organization, we’re able to quickly create meaningful features and services for millions of people around the world, resulting in joyful, long-lasting relationships with Spotify.

Spotify is seeking a Senior Product Manager to focus on conversion of our users to our Premium products. You will work closely with an engineering team, designers and product insights colleagues to define and implement our conversion strategy; helping users experience, understand and choose to purchase a Premium subscription.


Who you are


  • You’re an experienced Senior Product Manager with data driven product development and technical background, with previous experience working on e-commerce conversion.
  • You are highly collaborative and able to produce simple solutions to meet a set of different needs.
  • You can influence and partner effectively across all levels of an organisation, and regularly use these skills to improve the work going on around you.
  • You have experience in crafting product requirements based on user research and data.
  • You are experienced with working with agile development teams.
  • You care about learning and trying out new product management techniques.

    What you’ll do


  • Set the vision for Premium conversion based on deeply understanding user and business needs.
  • Identify step-change improvements to drive subscriber growth, working across multiple engineering and business teams to define and deliver a coherent, holistic conversion roadmap.
  • Work across multiple consumer platforms to understand how to increase conversion across Spotify experiences
  • Understand regional requirements and build solutions that support localisation
  • Guide how new product types can be best incorporated into the customer experience

    Where you’ll be


  • We are a distributed workforce enabling our band members to find a work mode that is best for them!
  • Where in the world? For this role, it can be within the EMEA region in which we have a work location
  • Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.
  • Working hours? We operate within the Central European time zone for collaboration
  • We ask that our team members be located within Greenwich Mean time zone, Central European time zone, or Eastern European standard time zone for the purposes of our collaboration hours 



    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
    Global COVID and Vaccination Disclosure
    Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
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