Product Marketing Manager – Spotify for Artists, Creator Promotion


  • Full Time

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We’re looking for a passionate and seasoned Product Marketing Manager to join the Creator Marketing team in New York — a cross-functional group dedicated to helping artists and their teams thrive. You’ll help craft the products we build for artists, labels, managers, and music marketers. And you’ll bring these products to market to improve their impact. Ultimately, you’ll be a key part of a team reimagining the way artists and their teams leverage the Spotify platform, share their art, and build their careers.

Central to the Spotify for Artists vision is the development of content promotion tools for artists and labels powered by Spotify’s deep knowledge of listener preferences and behaviors. We’re building a suite of products to help music marketers reach listeners and fans with creative, engaging, and performant promotional formats like Marquee. As a Product Marketing Manager, this role will shape the vision and narrative around these products.


What You’ll Do:


  • Own the go-to-market strategy and ongoing release cadence for flagship products for artists and their teams from ideation to launch and adoption.
  • Collaborate with our Product teams on developing new products, including product value proposition, communication strategy, naming, and pricing.
  • Work closely with our Sales and partner-facing teams to bring products to market thoughtfully.
  • Develop marketing programs & campaigns to drive product engagement in partnership with the wider Creator Marketing team.
  • Lead thinking and analysis to help us better understand artists’ needs and the competitive landscape in close partnership.

    Who You Are:


  • You have 5+ years experience in product marketing for a media or tech company.
  • You have worked with cross-functional teams such as product management, design, research, and sales functions.
  • You have experience influencing product development and product strategy.
  • You’ve launched and driven adoption for new products and services, owning and achieving key KPIs.
  • You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
  • You’re comfortable developing marketing strategies and campaigns using both quantitative and qualitative insights.
  • You have strong personal organization and project management abilities.
  • Preferred: Experience in the music industry 

    Where You’ll Be:


  • We are a distributed workforce enabling our band members to find a work mode that is best for them — whether that’s at home or in an office. Find more information about our Work From Anywhere options here.
  • Where in the world? For this role, it can be within the Americas region in which we have a work location.
  • Working hours? We operate within the East Coast Time zone for collaboration.



    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
    Global COVID and Vaccination Disclosure
    Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
    This position is not eligible to be performed in Colorado.