Product Marketing Manager – Backstage


  • Full Time

We are seeking a Product Marketing Manager to join a quickly growing team of engineers, marketers, business developers, and product managers (like a small startup) to help sustainably scale Backstage: an open platform for building developer portals. In particular, we’re looking for ways to turbocharge the adoption of an already successful open source software project and define the developer portal category.

Responsibilities will vary frequently. We all wear multiple hats and this role will span all facets of early-stage marketing from product positioning to user research to content development to community management. All while collaborating with multiple teams across Spotify. We want someone who’s passionate about this type of environment.


What you’ll do


  • Own and drive a holistic product and communication strategy in coordination with the rest of the Backstage team; oversee the go-to-market strategy and ongoing cadence for high-priority feature releases from concept to launch and adoption
  • Lead thinking and analysis to better understand customer needs and the competitive landscape; represent the voice of the customer in roadmap discussions
  • Develop meaningful insights from user and market research that inform marketing strategy and messaging
  • Partner with community managers / developer advocates on content creation and messaging; build new touch points and channel strategies as needed
  • Collaborate with cross-product and growth marketing teams to execute campaigns to lift brand awareness, product usage, and acquire new customers
  • Build and communicate regular metrics/reporting around the product, with an emphasis on insights, blockers and areas of opportunity
  • Collaborate with key partners across our company, including market leads, product, business, analytics, design, and user research teams, to develop strategies and plans in support of our marketing and business goals
  • Run partner and agency relationships to ensure timely work and strong results

    Who you are


  • You have deep experience in creating and executing product marketing strategies
  • You’ve launched and driven adoption for new B2B software and/or open-source technology products, with ultimate accountability for a cross-functional effort, owning and achieving key metrics
  • You’re a great storyteller able to translate complex products and features into concepts that are engaging and easy to understand
  • You understand the marketing funnel and how to optimize it at each stage
  • You are analytical, strategic and creative, and are comfortable operating independently in a fast-paced environment
  • You have excellent project management skills with strong attention to detail; you are a strong communicator and enjoy working cross-functionally
  • You like to have fun, collaborate, and work hard; you want to be at the forefront of building a new market category

    Where you’ll be


  • We are a distributed workforce enabling our band members to find a work mode that is best for them!
  • Where in the world? For this role, it can be within the Americas region in which we have a work location
  • Working hours? We operate within the Eastern Standard time zone for collaboration and ask that all be located that time zone.
  • Prefer an office to work from home instead? Not a problem. We have plenty of options for your working preferences.
  • Find more information about our Work From Anywhere options here.



    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.
    This position is not eligible to be performed in Colorado.