Product Marketing Lead – Spotify for Artists


  • Full Time

We’re looking for a passionate and experienced product marketing leader to join the Creator Marketing team in New York – a cross-functional group dedicated to helping artists and their teams thrive. You’ll help shape the products we build for artists, labels, and managers. And you’ll bring these products to market to maximize their impact. Ultimately, you’ll be a key part of a team reimagining the way artists and their teams leverage the Spotify platform, share their art, and build their careers.

Spotify’s mission is to give one million artists the opportunity to live off their art, and Spotify for Artists is at the heart of that mission. Spotify for Artists is the music industry’s leading creator platform with over one million artists, labels, and managers using it monthly to dive into robust streaming data, pitch music to playlist editors, craft their artist profile, collaborate with their team, sell goods like merch and tickets, and ultimately grow their fanbases. As Product Marketing Lead, this role will shape the vision and narrative around these products, manage a team of product marketers, and serve as a cross-functional business lead on our Spotify for Artists team.


What You’ll Do:


  • Lead a high-functioning product marketing team focused on developing, launching, and driving adoption for industry-leading tools for artists and their teams
  • Nurture and grow high-performing product marketing team to ensure strong team performance and talent development
  • Build and implement marketing and go-to-market strategy across our Spotify for Artists portfolio, driving key business and customer metrics
  • Craft the high-level narrative and marketing strategy for our artist commerce products — working side by side with our product teams to think through how Spotify can power artists’ merch and ticketing businesses
  • Lead a team in developing the product marketing strategy and driving product adoption for the Spotify for Artists portfolio of tools, including data & analytics, Spotify Charts, artist profiles, Spotify Publishing Analytics, playlist pitching, and artist podcasts
  • Deliver impactful marketing campaigns to inspire artists around how to leverage our tools and drive product and business goals
  • Serve as a cross-functional business lead alongside Product, Design, Insights, and Engineering leads to represent Marketing for our Spotify for Artists business
  • Serve as a senior partner to our Commercial Partnerships, Creator Support, and Music Teams to bring products to market thoughtfully and serve our customers
  • Develop marketing programs & campaigns to drive product engagement in partnership with the wider Creator Marketing team
  • Own and drive a holistic product and communication strategy around a dedicated business line in coordination with the rest of the Creator Marketing team, including Growth, Content, and Social Marketing, as well as PR

    Who You Are:


  • 10+ years experience in product marketing for a media, creator, e-commerce, or tech company.
  • Possess a strong love for music.
  • You’ve launched and driven adoption for new creator or commerce products and services, with ultimate accountability for a cross-functional effort, owning and achieving key KPIs.
  • Understand the marketing funnel and know how to optimize it at each stage.
  • A great communicator with experience conveying ideas to end users and engineering teams alike.
  • Comfortable developing marketing strategies using both quantitative and qualitative insights.
  • You understand the music ecosystem. In a former life, you’ve been an artist or worked closely with creators.
  • Bachelor’s degree, MBA optional.

    Where You’ll Be:


  • Our offices are currently closed due to COVID-19.
  • Post COVID, while we will ask you to pop into the office from time to time, we are giving you the flexibility to work from home should you choose to do so.
  • This position will be based in New York.



    We strongly believe that diversity of experience, perspectives, and background will lead to a better workplace for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music.
    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 345 million users.
    This position is not eligible to be performed in Colorado.