Performance Marketing, Emerging Markets Lead


  • Full Time

We’re the Freemium business unit, a truly cross-functional team passionate about finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design and engineering expertise to grow Spotify’s monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation and business growth at Spotify to the next level! 

Historically, Global Performance Marketing at Spotify has been 100% led via the global hub in NYC. This role will supervise our first expansion team in London and will focus on evolving our global standard methodologies and processes to better accommodate the needs of our internal partners, specifically in emerging markets [JAPAC to start]. Ultimately rolling up to the Global Head of Performance Marketing, the Emerging Markets Lead will have a ton of global support and historical experience to tap into in NYC, but will also have the opportunity and independence to finesse and nuance their approach for the specific markets it services. Additionally, they will lead and develop a team a team of 3 to help achieve their goals. 


What you’ll do


  • Establish an operations model to translate global performance marketing processes & workstreams to the regional level.
  • Establish relationships with local business partners to understand their challenges and develop performance marketing learning agendas to support overcoming them.
  • Act as the on-the-ground authority for all things performance marketing, helping local partners and cross functional teams understand our mission, strategies, and standard methodologies.
  • Develop a team to implement strategies across channels [paid search, social & display] for scaling and optimizing marketing campaigns for a diverse range of initiatives including, but not limited to, revenue generation and user sign-ups.
  • Own an intricate experimentation roadmap including A/B creative tests, incrementality tests, and spend scaling tests.
  • Develop business plans and forecasts, ensuring accurate pacing against said plans and volumes. Liaise both with our global AOR and in-house Social team to conceptualize and implement optimization strategies to meet and exceed volume and return on investment goals.
  • Chip in to other team projects and initiatives, remaining flexible and willing to participate in cross channel and/or global results.

    Who you are


  • You have a bachelor’s degree in a related field
  • 9+ years of experience in performance marketing with extensive knowledge of all performance media across all channels including, but not limited to, Paid Search, Paid Social, Programmatic Display, Affiliates, etc.
  • 4+ years managerial experience
  • Very data-focused with proficiency in Excel and data visualization
  • Deep familiarity with CPA, CPC, CPM, ARPU and LTV
  • Experience working in a globally distributed team, collaborating across multiple geographies, and familiarity with international data providers and inventory sources
  • Experience in/around a startup or mobile culture is a plus – you are agile and able to adapt quickly, operating in a high growth mobile-first business
  • Strong familiarity working with agency ad operations teams to ensure the accurate implementation, QA, and troubleshooting of ad tags and floodlights
  • In depth knowledge of tracking systems and data visibility
  • Direct experience with audience, analytics & marketing attribution platforms such as Google Analytics, DCM, DoubleClick Search, Adjust, Branch, LiveRamp and mParticle
  • You have ability to set goals and implement under tight deadlines
  • You have a strong work ethic and desire to always improve
  • You have an open mind and a willingness to get into the details
  • You are a self-motivator and are able to work independently
  • Must be meticulous, organized, and results-driven

    Where you’ll be


  • We are a distributed workforce enabling our band members to find a work mode that is best for them!
  • Where in the world? For this role, the ideal candidate will be based out of London, UK (GMT)
  • Prefer an office to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about about our Work From Anywhere options here:



    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.
    Global COVID and Vaccination Disclosure
    Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For the US, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties. For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
    Job Overview