We are looking for a versatile Marketing Manager that could continue to drive the strategy and execution of marketing plans for Spotify in Spain while covering for the maternity leave.
The Marketing Manager will be responsible for growing key brand health metrics (awareness, consideration, brand love) and delivering on key business objectives (user growth, retention).
The Marketing Manager must interpret market dynamics, consumer trends, and growth opportunities to make recommendations on the right use of Spotify’s investment and team effort, in a way that increases return for the brand.
What You’ll Do
Develop together with your manager the Spanish consumer marketing strategy for 2023, ensuring that all marketing efforts are linked to specific brand metrics and business targets
Use data and insights to advise marketing priorities and guide investment decisions for Spotify in ES
Plan, execute and optimize outstanding campaigns and marketing initiatives in close partnership with internal stakeholders and external agencies
Build strategic alignment with cross-functional teams to ensure that marketing efforts are closely coordinated with other activities of the business
Drive Spotify’s digital and social strategy for ES across owned and paid channels in collaboration with the social media marketing manager
Work closely with Growth Marketing team to build and maintain an effective consumer journey into the Free and Subscription services
Ensure that all marketing feels culturally relevant to the Spanish market
Form relationships with marketing teams in other global markets, seeking opportunities to collaborate and share across borders
Who You Are
You are a versatile marketer with 5+ years experience with a category leading brand that has played a role in crafting culture
You have deep knowledge of the Spanish consumer – including demographics, behaviors, and media habits
You have supported in the development and execution of fully coordinated marketing campaigns – across TV, Digital, and OOH media
You have a high level of proficiency in data and can identify winning insights
You have experience in the full marketing lifecycle – including acquisition, retention, reactivation of consumers
You easily collaborate with cross-functional partners and global counterparts
You are comfortable in a fast-moving, constantly evolving environment and you have the maturity to bring stability to challenging situations
You can work autonomously in an unstructured environment
You bring a positive outlook, with a passion for the Spotify brand and the ability to empower and encourage those around you