Lead, Talk Marketing – Audiobooks


  • Full Time

We’re looking for an Audiobooks Marketing Lead to join Spotify’s Talk & New Formats Marketing team—a proven team leader and seasoned marketing professional with a track record of driving full funnel strategy in pursuit of audience building and engagement for the new audiobooks business. The ideal candidate will have strategic skill and creative vision to drive our business forward.


What you’ll do


  • Collaborate with business leads to set strategy and budgets recommendations on a quarterly basis and plan resourcing for campaigns and initiatives supporting Audiobooks
  • Manage a team of cross-functional collaborators to drive end-to-end strategy and execution of Audiobooks content campaigns
  • Lead all aspects of Marketing Manager(s) in key projects and career development providing by coaching, feedback, and supporting in achievement of mutually agreed-upon goals
  • In partnership with the Head of Talk Marketing, initiate and support overarching Audiobooks Business plan development, financial forecasting, the team’s Quarterly Business Reviews, resource prioritization, and quarterly budget allocation
  • Act as the strategic leader and voice for Content and Format partners across the business to address cross-functional needs, encourage consensus from teams, and ensure integration across relevant marketing initiatives
  • Build connections with Regional Marketing teams across Spotify to incorporate findings, strategies, and find opportunities to work together to scale Audiobooks projects and launches when possible
  • Influence cross-functionally and work effectively with our Content team, Media, Social Media, On-Platform Marketing, PR, Editorial, Brand and Creative partners
  • Provide creative strategy and direction working with our internal Creative team to develop elite marketing campaigns for content launches
  • Represent Spotify marketing in external partner conversations related to marketing campaigns and relay strategy to garner agreement for all marketing plans
  • Establish relationships with Audiobooks partners and Content Creators externally to help deliver on a shared Marketing vision for our high-profile launches
  • Work with our analytics and insights teams to build comprehensive measurement and performance projection plans, and build performance reports that craft future strategy

    Who you are


  • 10+ years marketing experience at a streaming network, digital or book publisher, or audio company, ideally in roles that were content- or platform-focused
  • 5+ years of leading teams directly and motivating them in their development
  • Passionate about the evolution of audio and enjoy consuming podcasts, audiobooks or other spoken word content
  • Thrive in a dynamic and high energy environment and bring an entrepreneurial mentality to new projects, providing teams with direction and making decisions despite ambiguity
  • Comfortable working with performance dashboards and can derive action plans for your team leveraging data insights
  • Experienced in running through-the-line campaigns from awareness media to social to performance
  • Motivated by taking ambiguous and novel initiatives and driving strategy to deliver on business objectives
  • Excellent verbal and written communication skills, particularly in building presentations
  • Self-starter that pride in delivering outstanding work
  • An embodiment of our Spotify values – collaborative, passionate, innovative, playful, and sincere

    Where you’ll be


  • NYC or LA preferred, but not required
  • Prefer to work from home instead? Not a problem! We have plenty of options for your working preferences. Find more information about our Work From Anywhere options here.



    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
    This role is not eligible for hire in Colorado, USA.
    Global COVID and Vaccination Disclosure
    Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For NYC, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties.For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
    Job Overview