Brand & Culture Storyteller


  • Full Time

With the best voice in the band, the Communications team speaks to an audience of millions every day. We’re storytellers, tasked with bringing what Spotify stands for to life on the global stage. Wherever and whenever our voice is heard, we ensure it remains authentic to the brand and supports business growth. Join us and help to protect and promote Spotify’s unique sound for years to come.

The role will support the global consumer and brand communications organization by leading proactive storytelling efforts grounded in trends and culture, as well as coordinating major brand moments, special projects and campaigns.

You will have a finger on the pulse, identifying relevant and exciting trends and cultural moments, leveraging data to tell larger stories about how the world is connecting with Spotify. You’ll also bring a deep understanding of the consumer, entertainment and culture media space and understand how to make impact by leveraging strong press relationships and developing creative storytelling moments.

As Brand & Culture Storyteller, you are encouraged to be a creative and strategic thinker, have outstanding writing and problem-solving skills and must be able to work collaboratively across multiple teams, organizations, and geographies.

You’ll bring a track record for telling outstanding stories with thoughtful strategy, supporting viral moments and campaigns, and are attuned to cultural trends at large. You have solid experience supporting Marketing and Social partners and other key company leaders to amplify stories and campaigns, using Spotify insights into upcoming campaigns and marketing efforts and owned channels.

This role will be a direct report to Spotify’s Global Head of Consumer Brand & Culture, PR & Communications. This role is based in New York, NY, and we’ll expect you to pop into the NYC office a few days each week.


What you’ll do:


  • Serve as a trend and culture expert to drive cultural relevance for the brand and champion authentic brand love
  • Be immersed in emerging trends in order to develop creative and compelling ideas that help keep Spotify on the cutting edge of public conversation and inspire consumers
  • Proactively identify and implement ground-up, PR-driven campaigns that increase brand awareness through earned media, owned channels and influencer
  • Build and maintain significant relationships with key press across the consumer, lifestyle and culture space
  • Partner closely with internal data resources to deeply understand consumer behavior and leverage insights to build storylines that demonstrate how the world is connecting with audio on Spotify
  • Identify new ways to storytell in the digital world, whether that’s through influencers, social channels or emerging platforms
  • Drive innovation by continually pushing the boundaries of our creative programs into new and relevant areas
  • Lead comms planning and execution for owned brand moments, special projects and campaigns
  • Build messaging for Spotify’s key spokespeople and talent for key consumer announcements
  • Stay abreast of news in the entertainment, technology and podcasting space
  • Strategically evaluate communications opportunities, understanding risks and benefits to the brand
  • Support global communications and marketing initiatives with data and insights
  • Work with key collaborators across the company to educate and guide our strategy and approach
  • Work closely with the Global Head of Consumer Brand & Culture, PR & Communications to build objectives, consistency and guardrails across the markets
  • Lead agency support by providing briefs, direction and ongoing mentorship
  • Lead and attend weekly meetings 

    Who you are:


  • 6+ years relevant communications experience in public relations, journalism or communications
  • Passionate about global culture and trends
  • Strong understanding of the consumer media landscape and relevant relationships is crucial
  • Extensive experience with communications supporting a global company
  • Consistent record of developing and implementing critical communications plans and influencer campaigns
  • Motivated self-starter with hands-on work style
  • Excellent presentation skills
  • Strong project management skills
  • Ability to multitask and work in a hectic and very fast paced industry and environment
  • Collaborative individual who enjoys partnering closely across teams and departments to create and distribute the most impactful communications possible
  • Strong strategic thinker and resourceful problem-solver
  • Ability to balance short- and long-term priorities
  • Of course, an ever-enthusiastic representative of the Spotify brand!

    Where you’ll be:


  • We are a distributed workforce enabling our band members to find a work mode that is best for them!
  • Where in the world? This role is based in New York, NY, and we’ll expect you to be based within commutable distance of our NYC office.
  • Working hours? We operate within the Eastern Standard time zone for collaboration.



    Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
    Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 381 million users.
    This role is not eligible for hire in Colorado, USA.
    Global COVID and Vaccination Disclosure
    Spotify is committed to safety and well-being of our employees, vendors and clients. We are following regional guidelines mandating vaccination and testing requirements, including those requiring vaccinations and testing for in-person roles and event attendance. For NYC, we have mandated that all employees and contractors be fully vaccinated in order to work in our offices and externally with any third-parties.For all other locations, we strongly encourage our employees to get vaccinated and also follow local COVID and safety protocols.
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