Director – Field Marketing, APAC

Splunk

Splunk is searching for a Director, Field Marketing, APAC, a collaborative, and driven marketing professional to lead our team of field marketeers, with a key goal in driving pipeline. You will be responsible for strategic alignment, pipeline generation and acceleration programs, and new logo acquisition. You have a consistent track record of leading successful marketing teams and developing strategies aligned to sales priorities and marketing metrics. 

In this role, you will be responsible for planning field marketing activities across APAC, including the strategy and execution of marketing programs that drive awareness, and most importantly pipeline. These activities would include, but not limited to, Splunk events program (virtual/in- person), third party sponsorships, executive events, webinars, workshops. 

You will lead the development and execution of marketing programs to customers and prospects in collaboration and in tight partnership with the global teams, APAC sales and cross functional teams. You will also work closely with them to align on business priorities and inform and shape customer and prospect facing programs contributing to pipeline and opportunity creation.

You will drive pipeline with a target contribution for the business. You will have a strong record of strategic planning, field and program marketing experience – and isn’t afraid to roll up your sleeves alongside your team.

Responsibilities

  • Lead and execute integrated marketing programs to drive pipeline generation and awareness with customers and prospects. Programs include Splunk-led events, regional sponsorships, executive events, hands-on workshops, ABM and more, to showcase customer success and demonstrate the value of Splunk to support new customer acquisition and account expansion.
  • Own the development and driving of regional marketing programs with an aim to achieve marketing pipeline goals.
  • Work closely with regional sales leads to develop a regionally impactful field marketing plan that aligns with business priorities and effectively creates new pipeline, influences existing opportunities and achieves brand awareness.
  • Collaborate with other marketing teams to support regional marketing goals and programs including email nurture campaigns, webinars, product announcements, digital, social media and PR campaigns.
  • Collaborate with other regional marketing teams – partner marketing, product marketing, digital, campaigns, social media, PR, customer references, to integrate field marketing programs into the customer buying journey.
  • Provide inputs to global marketing functions (e.g. web, global events, customer marketing, campaigns, product marketing) to agree on priorities for the region and support execution of those programs.
  • Manage and track regional marketing budget across sub theaters.
  • Responsible for metrics, reporting, and results tracking and communication of results.

Qualifications 

  • Minimum 15 years of marketing or field marketing experience for enterprise software/cloud vendors
  • Proven track record of delivering and accelerating business results through execution of successful marketing programs
  • Comfortable in the details as you are in the strategy
  • “Do what it takes” attitude. Ability to develop strategy and execute, day in and day out, delivering quality work and results
  • Ability to plan and deliver against deadlines
  • Comfortable with changing priorities  
  • Excellent project management skills as well as exceptional attention to detail
  • Possess a solution-oriented mindset and have a bias for action
  • Diverse experience managing geographically dispersed teams across APAC
  • Experience managing multiple internal stakeholders 
  • A strong collaborator and team player
  • Embraces and possess a growth mindset
  • Ability to demonstrate empathy and achieving a balance looking after the team in a fast-moving environment