Senior Demand Gen Marketing Manager

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which allows businesses that depend on physical operations to harness IoT (Internet of Things) data to develop actionable business insights and improve their operations. Founded in San Francisco in 2015, we now employ more than 1,800 people globally and have over 1.5 million active devices. Samsara also went public in December 2021 and we’re just getting started. 

Recent awards we’ve won include: 

  • #2 in the Financial Times’ Fastest Growing Companies in Americas list 2021
  • Named as a Best Place to Work in Built In 2022 
  • #19 in the Forbes Cloud 100 2021  
  • IoT Analytics Company of the Year in 2022’s IoT Breakthrough Winners 
  • Forbes Advisor named us the Best Solution for Large Companies – Fleet management software for 2022!

We're driving change in industries that are yet to fully embrace digital transformation. Physical operations make up a massive slice of the global economy but haven’t benefited from innovation and actionable information in the way that other sectors have. The potential for scale and impact is huge.

About the role:

The Demand Generation team is core to all marketing campaigns at Samsara. As a Demand Generation Manager, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You’ll contribute towards the Growth Marketing team’s quarterly pipeline commitments while working with Product Marketing, Field Marketing, and Sales to execute high quality integrated campaigns, webinars, email nurtures, and direct mail campaigns. 

You will be joining at an exciting time at Samsara with a clear path to growing the team’s size, scope, and impact. This role can be office-based or fully remote in the US and Canada. 

In this role, you will: 

  • Be responsible for informing and achieving a quarterly pipeline commitment for your target vertical.
  • Develop and run campaigns to drive pipeline growth using channels like webinars, email, content marketing, direct mail, and more.
  • Work collaboratively with Growth, Product Marketing, Customer Marketing, and Sales teams to develop and optimize campaigns.
  • Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
  • Forecast and measure the impact of demand creation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

  • 4+ years of demand generation or other relevant marketing experience.
  • Analytical skills with experience using data to drive business impact.
  • Be highly collaborative and have a strong track record of planning, building and managing large-scale campaigns while displaying excellent communication skills.
  • Strong writing skills and experience creating content for email, blogs, webinars, or web pages.
  • Experience with Marketo (or other marketing automation) and Salesforce.

An ideal candidate:

  • Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for demand generation.
  • Displays strong interpersonal skills, a high degree of initiative, with the ability to work in and across teams.
  • Has the ability to write and produce engaging content, able to write quickly and concisely for non-technical audiences.
  • Has experience with ON24, Sendoso, SQL, and/or Zapier.
  • BS/BA degree or equivalent experience required. 

At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process.

US Only: Please note that Samsara’s COVID-19 vaccination policy requires all team members who will be meeting in person for business or working from one of our offices to be fully vaccinated against COVID-19 or submit regular testing. People who cannot be vaccinated for qualifying medical conditions, sincerely held religious beliefs, and other legally protected categories, may request an accommodation.

Benefits

Our target total compensation market position is in the top 25% of all software and hardware companies. Our full time employees receive an above market-rate salary, an outstanding equity offering, employee-led remote and flexible working, health benefits, personal development, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.  

Flexible Working 

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they’re based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants. As most roles are not required to be in the office, we are able to hire remotely where Samsara has an established presence. If a role is required to be in a certain location and candidates do not have work authorization for that location, Samsara will conduct an immigration assessment. If the role is not required to be in a specific location, Samsara will move forward with the remote location that works best for the business. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company. 

 

Please note: Samsara does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Samsara employees.

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