Senior Specialist, Partner Marketing

Relativity

Are you looking to be in a workplace where colleagues inspire one another? Are you interested in competitive and impactful benefits? Do you prefer a hybrid work model and flexible work arrangements?
 
The Senior Specialist, Partner Field Marketing customizes marketing and growth plans for essential partner accounts, applying marketing experience to create clear, quantifiable partner growth goals. You are an advocate for partners within Relativity and an advocate for Relativity to partners. The Senior Specialist will also create and lead many marketing plans that help grow revenue through the partner channel.

Your Role in Action

  • Create creative and unique ideas for marketing tactics that promote growth for partners and harmonize with other Relativity marketing teams’ activities, advocating for partner inclusion in these activities
  • Manage overall co-marketing strategy for select partners, assisting in the development of integrated marketing campaigns, go-to-market planning, and regular marketing reviews, with a focus on helping partners move prospects through their sales funnels to promote growth with Relativity
  • Work with channel sales and customer success teams to further develop partner relationships and assure partner co-marketing strategy aligns with partner success plans
  • Instrumental in taking enablement plans to partners, communicating how these programs benefit the partner, and driving usage
  • Develop partner marketing support on a 1:many level, including process improvement, how-to guides and through-partner campaigns
  • Create and encourage use of through-partner marketing campaigns and programs to extend and amplify Relativity important go-to-market messages while helping partners move prospects through the sales funnel
  • Provide product and industry insights to shape partners’ go-to-market approach, and gather insights from partners to inform Relativity’s partner marketing, sales enablement, and product marketing efforts
  • Work with other marketing teams to ensure the value of engaging with partners, regardless of path to purchase, is communicated in messaging and content for customers and prospects
  • Support partner co-selling efforts, providing guidance on co-sell readiness, messaging and materials to partners and educating Relativity sales teams on partner co-sell best fit
  • Support Relativity’s competitive intelligence and market validation projects by leading related discussions with partner accounts
  • Your Skills

  • 6+ years of B2B marketing experience, including experience in a field, partner or channel marketing role
  • Background supporting partner ecosystems and partner programs within the SaaS industry—specifically with channel or reseller partnerships as opposed to alliances or technology partnerships
  • Experience performing and measuring marketing strategies and go-to-market plans, including marketing communications, content creation, and channel marketing tactics
  • Grow successful 1:1 marketing programs to partner ecosystem to increase impact and results
  • Understanding of sales cycles and processes
  • The ability to assess challenges in the business, propose solutions, and build plans to address issues
  • Expertise building relationships with partners, clients, or other external partners in a consultative, role
  • Relativity is a team of passionate people always looking to grow and make our product and customer service the best it can be. Our team members come from diverse backgrounds with different skills and life experiences—and we love and celebrate those differences. We believe that employees are happiest when they’re empowered to be their full, authentic selves, regardless how you identify.
    So, please come as you are. We can’t wait to meet you.
    Benefit Highlights:
    Comprehensive health, dental, and vision plans
    Parental leave for primary and secondary caregivers
    Flexible work arrangements
    Two, week-long company breaks per year
    Unlimited time off
    Equity program
    Training investment program
    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
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