Senior Product Marketing Manager – Cloud Partnerships

Redox

  • Full Time

Redox is on a mission to remove friction in the adoption of healthcare technology. We are widely recognized as the industry leader in exchanging complex healthcare data and handle more than 12 million patient records per day. Last year we raised a $45M Series D round led by Adams Street Partners to fuel our continued growth. Redox has been a distributed company since 2014 and we know how to do remote work right.

We are looking for a seasoned Sr. Product Marketer to join our growing team, to launch & manage a highly strategic product / partnership in the cloud space. The ideal candidate…

• Has ~7 years of product marketing experience, ideally in the healthcare industry. 
• Understands key segments like providers, payers, and life sciences / pharma. 
• Has a deep understanding of how enterprise personas evaluate & buy products, what they struggle with in the healthcare space, and how to market to them effectively. 
• Bonus: Understands cloud business transformation & the capabilities it can open up for enterprise customers (e.g. analytics, AI / ML).

As a person, you love making a difference – and as a product marketer, you do it by connecting deeply to the personas you serve. You get excited about building strategy around new customers or market segments, see the big picture of GTM (beyond just the tactics of execution), and can both rally and enable teams cross-functionally to do the same. 

Bonus:  You’ve been around the block in healthcare, you get the problems that keep people up at night, and you can see a better future powered by technology & the cloud. And you’re passionate about connecting those dots to help customers change patient-care for the better.

 

As a Sr. Product Marketing Manager, you will:

 

  • Design a cohesive go-to-market strategy for a highly strategic partnership, and launch it successfully within your first several months on the team (including messaging, naming, and core assets development).
  • Create thoughtful buyer & user personas and leverage them to create resonant marketing, sales enablement, and more.
  • Craft resonant messaging to drive email campaigns, website positioning, and more.
  • Mobilize cross-functional teams (across sales, marketing, ops, and partnerships) to support go-to-market launches.
  • Be the face of the product to the market – through webinars, customer-facing presentations, and blog posts.
  • Build strong relationships with key stakeholders on the partner side – and work with them to create success.
  • Conduct competitive analysis & identify key differentiators and opportunities for your product. Work with our partners at Verato & within Redox to drive those opportunities.
  • Partner with the Product and Partner teams to shape the product strategy, vision, and positioning for your product lines.
  • Develop actionable insights from user and industry research that inform marketing strategy and messaging.
  • Boost your product’s profitability by making strategic choices about packaging & pricing.
  • Collaborate with marketing & sales to execute global go-to-market and growth campaigns to lift brand awareness and product usage.
  • Design & execute research to inform personas and messaging. You love asking questions and using the data you gather to change the world.
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    Please apply if:

     

  • You excel at taking technical concepts and turning them into something easy to understand
  • You aren’t afraid to roll up your sleeves and get dirty when there is work that needs to get done and are comfortable creating your own content and materials when needed
  • You know how to create and manage detailed strategies for activities such as product launches and messaging updates
  • You focus marketing strategies and positioning on value to the customer – rather than the “speeds and feeds”
  • You are a strategic thinker with excellent problem-solving and analytical skills
  • You prefer working with colleagues collaboratively and organize your work based on outcomes
  • You can independently map the tasks you need to do to get the outcomes you want but also know when to ask for help
  • You are comfortable working with different teams and personalities across the organization to get things done
  • You are a strategic thinker with excellent problem-solving and analytical skills
  • You are a self-starter who can thrive in a fast-paced, dynamic environment
  • You excel in understanding and defining customer personas and aligning product capabilities with their needs
  • You lean more towards marketing than product on the Product Marketing spectrum, but can easily understand how technical products work, and pull out the “real-world” value to the people who use them
  •  

    Required Skills:

     

  • ~7 years of Product Marketing experience in a B2B environment
  • Experience taking technical products to market (bonus if you’ve done it with partner products)
  • Deep understanding of enterprise healthcare personas
  • Proven ability to effectively communicate and work with a remote team
  • A track record of working well with marketing, product management, and sales teams to build cohesive end-to-end go-to-market strategies and campaign plans
  • Project management/leadership of cross-functional teams of 2-4 people on projects spanning a quarter
  • Excellent written and verbal communication skills
  • Preferred Skills:

     

  • Experience in healthcare or health tech
  • Experience with business transformation & what the cloud enables for enterprise customers
  • Experience in product branding, messaging, positioning, targeting, and product launches
  • Experience in building go-to-market strategy & outbound marketing for a partner product
  • Successfully collaborating with cross-functional and / or partnership teams
  • Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
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    Please keep reading…
    Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit. https://hbr.org/2014/08/why-women-dont-apply-for-jobs-unless-theyre-100-qualified
    About Redox – Take a look here: https://youtu.be/4OjENXR6UXA
    What We Do
    Healthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox’s cloud-based platform is vendor and standards-agnostic and enables the secure and efficient exchange of healthcare data.
    This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at www.redoxengine.com.
    Other Stuff About Us
    Redox is an EEO company. We fully support the diversity of our team! Here’s a recent blog post about our stance on diversity and belonging: Diversity at Redox
    As part of our ongoing work to build more diverse teams at Redox, when applying, you will be asked to complete a voluntary EEO survey. This survey is anonymous, we cannot link your application record with your survey responses. – We request that you complete this voluntary survey as we run monthly reports for each team which provides data for diversity in terms of gender and ethnic background in our Applicants and in our Hired Redoxers. We take this data very seriously and really appreciate your willingness and time to complete that step in the process.
    We believe in holding ourselves to a high standard of conduct. Here’s how we think about this: Redox Code of Conduct
    Successful candidates must be eligible to be employed in the US and must reside & work in the continental US.
    Thank you for your interest in Redox!
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    #LI-Remote