Growth Marketing Specialist

Qualtrics

  • Full Time

It is such an exciting time to join Qualtrics as we build technology that closes experience gaps! Your aim is to drive the Qualtrics business forward across the UK, Nordics & Benelux regions through scaling our inbound demand generation efforts to deliver marketing-generated pipeline growth. The successful candidate has an in-depth knowledge of B2B SaaS marketing strategies in particular paid media, digital channel optimisation, platforms, tactics and technologies. You will be someone who has a true one team focus who has been successful collaborating across teams and overseeing full funnel growth.

The Expectation for Success:

The ideal candidate has a Bachelor’s degree ideally with 1 – 2 years experience within B2B software or working agency side actively managing paid search, paid social & ABM activities. You will leverage that experience to build and manage programs that scale our business across the UK, Nordics & Benelux. Through diligent tracking and optimisation, you generate demonstrably ROI-positive marketing qualified leads that fuel Qualtrics’ growth.

 

A Day in the Life:

  • Execute and manage all digital advertising including PPC, display advertising, remarketing, paid social, and other online advertising channels.
  • Manage day-to-day optimisation activities including building and managing bidding strategies, quality score improvements, ad copywriting, testing and optimisation, keyword research, budget forecasting, campaign reporting and analysis, and continuous program improvement.
  • Own measurement and tracking requirements for all digital advertising ensuring we can track all stages of the funnel and effectively report on ROI
  • Support our ABM, Field Marketing and Strategic Campaigns teams in the delivery of high priority pipeline generating activities.
  • Analyse and report on key performance data to marketing and sales team leaders.
  • Own cost-per-lead multiples and optimization, focusing on conversion metrics to drive increased campaign ROI.
  • Manage any key 3rd party vendor or vendor relationships
  • Work closely with the wider marketing team members (content, social, , etc.) to deliver a collaborative strategy and drive high- quality traffic to core site and landing pages.
  • Work closely with the web development and CRO team to create and manage landing page optimisation tests to increase conversion volume and quality.
  • Build a deep partnership with the North region sales development team and assist in lead follow up processes through training and sales enablement materials.  

 

Skills/Experience Desired:

  • 1-2 years of hands on digital marketing experience (executing on activities)
  • Agency or B2B SaaS demand generation experience will be a plus
  • Google Adwords Professional certification
  • Experience working with bid management tools a plus
  • Experience working with Qualtrics a plus
  • Passion for data analysis and working towards a clearly defined metric
  •  Native or Full professional level of English and Dutch