Head of Marketing, UK

Plaid

  • Full Time

We are looking for an experienced Head of Marketing to manage our marketing across Europe. In this position, you will be part of the “startup within a startup” that’s growing the future of fintech for the UK & European markets. The ideal candidate will be a seasoned marketing leader who has a strong foundation in brand, analytics and product marketing – a marketing expert who can develop a world-class marketing team and manage a full-stack budget. This individual will be responsible for hiring and scaling the Europe marketing team, building a marketing strategy, and driving the overall results of our marketing program.

The ideal candidate has significant experience building and executing a comprehensive marketing strategy with a track record of driving measurable impact across all channels.  You should have at least 15+ years of experience developing marketing programs, including managing and scaling highly successful teams.

 

What excites you…

 

  • Managing and scaling a world-class marketing team for Plaid in the UK and Europe across all marketing functions
  • Delivering on Plaid’s European business goals from a marketing perspective by targeting, nurturing, and acquiring high quality customers in an efficient manner
  • Driving our content and product marketing strategy to keep Plaid at the forefront of Open Banking
  • Partnering closely with key cross-functional stakeholders to understand marketing requirements, scale channels, and prioritizing development initiatives
  • Serving as a key leader to drive our broader company strategy
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    What excites us…

     

  • 15+ years experience as a marketing leader who has successfully delivered results
  • Great people skills — you can build and manage amazing marketing teams
  • Excellent spoken and written communication skills, allowing you to successfully influence and communicate complex information clearly and concisely
  • Strong ability to develop a content strategy and compelling stories that are customized to each of our audiences, including our end-users customers, and partners
  • Hyper-focused on delivering results and are comfortable leveraging analytics and performance metrics and provide guidance to the team to make decisions
  • Understand the concepts of standard funnel metrics, user segmentation, customer journeys, and lifetime value to make efficient decisions
  • Familiarity with how to manage complex projects, multiple stakeholders and competing priorities to effectively manage your team’s work and maximize impact
  • Team player with a positive can – do attitude
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