Digital Marketing

Plaid

  • Full Time

The Marketing team at Plaid is looking for an analytical marketer to help manage and scale our digital advertising program. The ideal candidate has experience in executing strategy for digital marketing channels at a fast-growing company. You will leverage your channel expertise, cross-departmental communication, creative skills, and an experimentation mindset to bring the right message to the right person at the right time. In this role you will help manage Plaid’s performance advertising strategy and help build a roadmap for multi-year growth.

 

What excites you…

 

  • Deploying campaigns while developing a long-term strategy for Digital Marketing to manage our SEM, Display, Social, Retargeting programs and audiences
  • Using digital channels ideally with multiple audiences, to develop audience segmentation and insights 
  • Managing and growing a significant and ever growing budget to +5x year over year
  • Determining how to reach and engage our target audience to breakthrough with key programs and messages
  • Analyzing data sets to understand our growth marketing funnel and identify opportunities for expansion
  • Working with internal design and content teams to set the gold standard for compelling online ads
  • Working with marketing operations to utilize our marketing technology stack and feedback loop to understand campaign effectiveness and ROI
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    What excites us…

     

  • Deep expertise in digital marketing (3-5 years preferred), performance marketing at a fast growing consumer or enterprise software company
  • Ability to optimize short term performance (CPL) against long term returns (LTV/CAC analysis)
  • Hands on experience managing large scale, global performance campaigns
  • Excellent project management skills; Ability to launch multiple campaigns at one time
  • A sensitivity for branding and how each interaction impacts customer perception
  • The ability to communicate cross-departmentally to launch and build a strong digital program
  • Are great at distilling complex analyses into easy-to-consume business insights
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    Job Overview