Corporate Regional Marketing Manager – East

Okta

  • Full Time

As part of the Demand Generation team and reporting to the Director, Commercial Regional Marketing, you will lead marketing efforts for the East region of the Corporate segment in North America. Partnering closely with sales leadership at the VP level, you will own the regional marketing strategy and drive pipeline through a highly-visible portfolio of marketing programs. A successful candidate will have strong knowledge of field and integrated marketing programs and know how to align those programs to corporate goals. The role will require proven ability to use data to create and execute multi-tactic marketing strategies including in-person and virtual events, email and direct mail, manage vendors and internal stakeholders, and must have the ability to effectively work collaboratively and cross-functionally. 

To be successful in this role, you’ll enjoy the process of building something new, be passionate about messaging and customer insights, have a test-and-learn, data-driven approach, a collaborative mindset and a drive to generate pipeline.

 

DUTIES AND RESPONSIBILITIES:   

  • Own the Corporate regional marketing strategy and plan for the East region, from budget to ideation, execution and measurement
  • Leverage customer insights to develop distinct positioning and messaging for the Corporate segment 
  • Work with cross functional marketing teams to implement the regional strategy, leveraging existing programs as well as creating new ones
  • Work closely with the field sales teams and leadership at the VP level to determine needs and programs in order to support pipeline goals
  • Track, analyze and measure the region’s marketing funnel and conversion rates to identify opportunities for improvement
  • Work closely with Sales on pre-event and campaign preparation as well as post-campaign follow up with SDRs
  • Participate in research and development of events, sponsorships, face-to-face marketing platforms that align to regional and corporate goals
  • Communication of marketing programs, campaigns, events to key stakeholders
  • Share best-practices across the regions
  • Collaborate with the broader Partner Team (Channel & ISV) to support local partner programs

 

You would be a great fit for this role if you have:

  • 5+ years of B2B marketing experience, preferably in regional/field marketing
  • Bachelor’s Degree; Marketing preferred
  • Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce)
  • Experience in executing integrated, ROI-driven marketing and lead generation programs, utilizing a variety of channels
  • Ability to gather insights and develop targeted messaging 
  • Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization
  • Ability to thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats
  • Exceptional communication skills, both written and verbal, comfortable with working with leadership teams
  • Organization and time management skills, rigor, attention to details
  • Team Player/Collaborative/Great Attitude
  • Love what you do!  

Okta is an Equal Opportunity Employer.

 

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Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located.  We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live.  Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs.  Find your place at Okta https://www.okta.com/company/careers/. 

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