VP, Global Acquisition Marketing

Mailchimp

  • Full Time

People who work for themselves fuel our economy.  In the US, small businesses employ 60% of the workforce and create 80% of new jobs.  Oftentimes the odds are stacked against them with 50% failing in the first 5 years. Intuit’s Small Business and Self-Employed Group (SBSEG) is devoted to creating solutions to meet the needs and improve the chances of success for these entrepreneurs with a portfolio of solutions from Mailchimp and QuickBooks.  

Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.

We are looking for a Vice President of Global Acquisition Marketing to lead our performance marketing organization across all paid and owned channels globally at Mailchimp. You will develop the media strategy, test aggressively and scale initiatives to drive awareness, consideration and conversion of Mailchimp’s portfolio of offerings.  You will be responsible for overall planning, forecasting and optimization across all paid and owned marketing channels to profitably acquire customers.

 What you'll do here:

  • Lead a large group of team members and agency partners spanning all aspects of demand generation including web, search and content, direct response and customer marketing, and all brand and performance media inclusive of social. 
  • Responsible for allocating, investing and optimizing media ($150M+) media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals across the world. 
  • Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels.
  • Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization. 
  • Innovate and implement test and learn strategies and drive scalable results.
  • Strong analytical approach to acquisition funnel metrics, measurement and campaign performance.

We'd love to hear from you if: 

  • You have 15 years of digital marketing experience including acquisition, web and performance marketing.
  • You have 5+ years of leading a multi-disciplinary performance marketing team with direct oversight of  web, paid search, programmatic, display, retargeting, paid social, email and funnel optimization.
  • You have a track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.) at scale.
  • You have strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives.
  • You have a willingness to be deep in the details while also being able to create and communicate higher level strategy.
  • You are experienced in managing marketing budgets for subscription based offerings in a SaaS environment. 

At Mailchimp, we understand that experience comes in many forms. We don’t just appreciate differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team – so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!

How you’ll work:  Our Core Leadership Behaviors are the observable and measurable leadership actions and skills that contribute to our effectiveness and success in our roles at Mailchimp. They determine how we do our jobs and how we meet our goals, enabling us to bring out the best in each other and execute on our strategic plans to deliver for our customers.

  • Thriving in Complexity: You unravel and make sense of potentially sophisticated, incomplete, and contradictory information to effectively solve problems. 
  • Nimble Learning: You tackle problems with experimentation, using successes and failures to inform future decisions
  • Expecting the best: You hold yourself and others accountable to meet commitments
  • Collaborating Courageously: You build partnerships across the company and work collaboratively with others to meet strategic goals
  • Cultivating Candor: You act with integrity and earn the confidence and trust of others through honesty and authenticity
  • Inclusive Leadership: You recognize the value diversity brings to our organization and leverages different perspectives to enhance organizational culture and drive performance
  • Customer Obsessed: You listen hard to customers, understand their challenges, develop relationships with them, and deliver products that remove their obstacles
  • Action Oriented: You initiate new opportunities and face tough challenges with a sense of energy, enthusiasm and service

*Mailchimp currently offers flexible and remote options in Arizona, Arkansas, California, Colorado, Georgia, Florida, Illinois, Kentucky, Louisiana, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, and Washington. If you are unable to work from one of these registered locations, you will not be eligible for employment.

Curious how hiring has shifted at Mailchimp due to Covid-19? Click here to find out more! 

​​Mailchimp is a founder-owned and highly profitable company headquartered in the heart of Atlanta with offices in Brooklyn, Oakland, Vancouver, and London with additional remote work locations available. Our purpose is to empower the underdog, and our mission is to democratize cutting edge marketing technology for small business.  We offer our employees an exceptional workplace, extremely competitive compensation, fully paid insurance benefits (for employees and their families), paid vacation, sick, and other leave, tuition reimbursement, and 401(k) matching.  We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed. At Mailchimp, we understand that experience comes in many forms. We don’t just accept differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team – so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!

Mailchimp is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis race, color, citizenship status, national origin, ancestry, sex, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, genetic information, or any other factor protected by federal, state or local law. Mailchimp also prohibits harassment of applicants and employees based on any of these protected categories, and complies with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

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