Director of Research


  • Full Time

The HubSpot product team is passionate about helping small and medium-sized businesses grow better by building the tools that help them market, sell, and support their customers and teams. We build products for more than 150,000 customers in over 120 countries around the world. When our customers grow, we grow, and our need for empathetic, adaptable, and remarkable leaders has grown too.

The User Experience Research (UXR) organization is looking for a UX Research leader to help grow our UX research function. Today this group has a tremendous impact on our customers and the business, and the right leader will help to increase this impact. This role will report to the Head of UX Research, and this being a growing function within HubSpot, we are looking for someone to partner with the rest of the UXR leadership team to create a strong vision for how to scale a research function embedded in a customer-first culture. Importantly, this role is critical in achieving a high bar for ease-of-use for our customers.

This leader will also be empowered to shape a team of emerging leaders, build a community of practice, and partner with other senior UXR and UX leaders to anticipate how to support our rapidly scaling and distributed team. We value leaders who are empathetic and supportive coaches that can use their vision to support a large, dynamic organization.

Our UXR leaders have these things in common: They develop strategic partnerships with leaders across the business, they go deep in a problem space and translate their vision into an experience strategy, they coach strong leaders, and they build diverse and inclusive teams.

In this role you’ll get to:

  • Lead the user research practice for one or multiple lines of business within the UXR organization, with a mission to increase the impact of research to our customers and the business by building a remarkable team.
  • Establish a North Star vision for researchers to rally around our goal to become the Easiest to Use CRM for Scaling Companies.
  • Foster a sustainable research culture and develop a deep sense of community focused on continued learning. 
  • Contribute to a vision for and lead a program to measure product quality across the product for key user journeys, bringing insights to cross-functional product teams (specifically: usability JIRAs, CSAT data, usability baseline tests, engagement metrics).
  • Execute a vision to extend research practices to the entire business through scalable, self-serve means.
  • Collaborate with senior leaders in UX, Product, Engineering, and our enablement partners to support the needs of the team in alignment with our product roadmap and business goals
  • Partner with leaders across the business to drive and resource parallel or complementary research initiatives.
  • Align research work streams across individual product lines, seeking efficiency and bringing rich insights to teams.
  • Build strong partnership with Voice of Customer and Customer Experience Measurement teams, aligning user research insights with other key customer listening posts. 
  • Partner with market research and competitive intelligence teams, aligning user research insights with key GTM strategy insights.
  • Partner with research operations to ensure recruiting and tooling efficiency. Support the maintenance of a central research repository.
  • Thoughtfully organize and scale a team of leaders, aligning strengths to customer problems, and providing opportunities for career growth 
  • Support and empower autonomous teams to succeed by creating a psychologically safe and inclusive environment
  • Partner with the rest of UXR leadership to reinforce the vision, strategy and values of both the UXR and broader UX orgs to help HubSpot UX become a world class team
  • Collaborate with Recruiting to build an exceptional and diverse team


We’re looking for people who:

  • Have experience scaling a design research team embedded within a product development environment
  • Can create and deliver research programs at scale that support the development of successful and intuitive products⁠ — we value consumer-grade experience in solving enterprise-level problems 
  • Have led research teams in high complexity, multi-segment platform environments
  • Excel working closely with design, product and engineering leaders to establish research objectives, high-level strategies, and key results for researchers
  • Understand how to work with research operations to identify process and tooling efficiencies
  • Have a developed sense for how to balance speed, quality, and consistency of research 
  • Are skilled at coaching researchers at all levels of their professional development & providing mentorship, goal setting and accountability alike.
  • Can identify overlaps and efficiencies between team members’ projects
  • Have confidence delivering clear, direct and actionable feedback and won’t shy away from confronting difficult situations or increasing communication when there’s friction or uncertainty
  • Understand of how to foster team health and bring a sense of mission to their group and to the broader UX team

Cash compensation range: 236000-354000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.


If you need assistance or an accommodation due to a disability, please email us at This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.


Important COVID-19 Guidance (For candidates applying to roles in the United States):

Per HubSpot’s policy all employees who wish to work @office or @flex or to visit an office in-person must be fully-vaccinated. At this time, @remote employees are not required to be vaccinated.


Germany Applicants: (m/f/d) – link to HubSpot's Career Diversity page here.


About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot. 

By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. HubSpot's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over HubSpot’s use of your personal information. 

Job Overview