Performance Marketing Lead


  • Full Time

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About Gusto

Gusto is a modern, online people advisory platform that empowers accounting professionals to better serve their small business clients and their teams. On top of full-service payroll, Gusto offers its customers benefits for all budgets, 401(k)s, expert HR, team management tools, and People Advisory firm growth opportunities for modern accountant advisors. Today, Gusto offices in Denver, San Francisco, and New York serve more than 12,000 accounting firms and 200,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy.

As a Performance Marketing Lead you will be the go-to expert on paid search (e.g. Google, Bing) and CPM-purchased digital media, focusing on display, retargeting, and video. You will also build fast-growing marketing programs, focusing on B2B and SaaS. You’ll be a member of the Paid Acquisition team and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You’ll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you!

Here’s what you’ll do day-to-day:

  • Scale and optimize best-in-class paid search campaigns to drive customer acquisition across brand and non-brand keywords
  • Devise, deploy, and optimize other paid media programs, such as programmatic media or direct mail, to drive customer acquisition
  • Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
  • Drive reporting on effectiveness of campaigns, creative, and the acquisition portfolio 
  • Traffic creative, manage audiences, and build campaign dashboards to ensure programs are running smoothly
  • Develop forecasts and budgets for paid search and other media channels, driving and executing spend optimization decisions rapidly
  • Partner closely with internal teams, including data analytics and growth engineering

Here’s what we're looking for:

  • 6+ years experience with paid search, including hands-on experience buying and optimizing, ideally with a focus on B2B or SaaS
  • Experience directing third party agency partners on campaign execution to meet company objectives and scale performance
  • Experience in optimizing in-house direct response marketing programs – such as programmatic display & video, direct mail, and podcasts – while driving efficiency and meeting ROI targets
  • Proven track record of building and executing experimentation plans, including creative testing
  • Strong working knowledge of Google and Bing platforms
  • Strong working knowledge of Excel, including advanced functions.
  • Experience with small business marketing, subscription products, SaaS, or financial services.
  • Strong knowledge of the media industry and landscape
  • An experienced marketer of disruptive technologies
  • Versatile and comfortable juggling multiple projects with several moving parts at once
  • Passionate about Gusto’s mission and the impact we can have on the world
  • Experience with tag management (Google Tag Manager, Tealium)

Extra Credit:

  • Fluency with modern business intelligence tools (Amplitude, Tableau, etc.)
  • Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)
  • Strong working knowledge of digital campaign management platforms (e.g. Google Ads, Microsoft Ads, DV 360, The Trade Desk or other DSPs)

At Gusto, we strive to provide rewards that empower employees to achieve their financial and personal goals. We offer competitive compensation packages with a strong emphasis on equity-based compensation (ownership in Gusto). To learn more about Gusto’s compensation philosophy and benefits offerings please view our Total Rewards Approach page.

Our cash compensation amount for this role is targeted at $132,000 – $155,000 in San Francisco & New York, and $109,000 – $129,000 for Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at 

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