Growth Marketing Manager (Outbound)

Gorgias

  • Full Time

To apply for this job email your details to maxime@gorgias.com

Gorgias helps e-commerce companies deliver excellent customer service at scale. We integrate email, live chat, voice, Facebook, Instagram, and SMS with Shopify, BigCommerce, and Magento.

Our product creates a unified customer profile by combining emails, live-chat, and social-media messages with e-commerce data such as purchase and delivery info. Combining all this data in a single application makes customer service more efficient and just better. Another fortunate side-effect is that some requests are completely automated using machine learning. 💬 + 📦 = ❤️

We’ve been around since 2015, and we’re serving over 7000+ e-commerce businesses, including Steve Madden, Timbuk2, Decathlon, and Sports Illustrated.

Our growth exceeded 200% in 2020, so we raised $25 million Series B in December 2020 to double our global team and to accelerate our progress towards our mission to transform support from painful to exceptional for merchants. 🥳

# About the role

We’re building a world-class Growth Marketing team here at Gorgias, composed of B2B marketers with advanced technical skills. We have a kickass product and we’re running unconventional growth tactics thanks to our proven-track framework and we’ve designed our in-house growth engine, that’s generating millions in revenue … mostly on auto-pilot.

As Gorgias’ Outbound Manager you will be the go-to expert on all of our outbound emailing acquisitions. This role is focused on driving leads (that convert to MQLs) and fueling the pipeline for the sales team. You’ll be in charge of designing new innovative campaigns, a/b test emails copies, build new intent-data signals, and work closely with operations to maintaining existing ones.

You’ll also work on improving current processes (enrichment, company sourcing, lead prioritization, turn MQL to SQL conversion with help of 2 SDRs you’ll manage) and developing new ones. You’ll work closely with growth operations to maintain and improve existing signals, manage 2 SDRs that handle outbound replies, plus improve processes with our contractors.   

# What You’ll Do

  • Ideate, build, and launch outbound campaigns or tactics that drive so much demand, we never miss a pipeline goal
  • Own the execution and improvement of automated outbound email campaigns evaluating factors such as copy, creative, and send times, deliverability.
  • Building out new buying intent signals to fuel our growth engine by testing new tools, APIs, and building custom scripts (eg: the new technology installed, new job offer posted, high growth, negative customer review received, etc.)
  • Partner with the sales team and product marketing to define ICP and niches, identify their pains and leverage them in your campaigns and email copies
  • Analyze and report on outbound campaigns performances by leveraging SQL queries
  • Improve current processes and develop new ones to improve data enrichment, company sourcing
  • Partner with the Inbound SDR team to optimize the process, increase enablement, and achieve sales-qualified opportunity quotas.
  • Run a conversion rate program to drive more demo, trials, and improve your campaign efficiency
  • Work closely with the content team to a/b test emails content to improve overall campaigns efficiency

# What You Need

  • 3+ years of experience as a B2B Growth Marketer/Demand Generation Marketer preferably with a focus on outbound email acquisition
  • Solid technical/coding skills. You know how to use APIs, workflows, automation, webhooks, and scrapping and you have coding skills (JS, Python, etc.)
  • Strong copywriting skills. You’re able to understand our audience’s needs and create impactful emails copies.
  • Growth mindset: Revenue is your north star metric, you’re focusing on driving new experiments and optimizing current ones to maintain fast growth.
  • Ability to build growth projects and analyze results by leveraging SQL queries

# The Demand Generation Team at Gorgias

We live and die by automation and data

7 people, with a heavy penchant for technical growth projects:

  1. Brian, VP Marketing (Ex: VP Marketing at Active Campaign)
  2. Maxime, Growth Lead, Paid expert
  3. Baptiste, Growth Marketing Manager — Marketing automation & Growth Engineering
  4. Elliot, Product-Led Growth, Data & Growth Engineering 
  5. Guillaume, Growth Referral Manager — expert in Growth Loop
  6. John, Sr Growth Operation — Segment, Data flows, Zapier master
  7. Asta, Content Marketing Manager
Job Overview