Senior Product Marketing Manager, Mobile

Dropbox

Role Description

As a Senior Product Marketing Manager for Mobile, you will play a critical role in developing and driving the mobile strategy across Dropbox. In particular, you will identify opportunities to build mobile-first value for our customers and work with multiple product groups to define their multiple-platform strategy.
 
Working at the intersection of Marketing and Product, you will partner with various teams to develop optimize each stage of the mobile funnel and help drive acquisition, retention, and monetization initiatives to grow Dropbox’s mobile business. From developing and scaling best-in-class growth programs, to running experiments and generating learnings, to launching new features and plans on mobile, you will work on a wide breadth of projects that balance sustainable business growth with what’s best for our users. This role is ideal for a creative, data-driven marketer who’s passionate about leveraging marketing and product strategies to drive outsized impact with a highly collaborative team.

Responsibilities

  • Help build and execute vision and strategy for the Dropbox mobile app, driving subscriber growth and revenue for the company
  • Generate customer, market, and competitive insights from research and analytics to identify new business/product opportunities and develop more effective strategies, value props/positioning/messaging, and go-to-market plans
  • Partner with Product, Design, Engineering, Data Science, Growth, and Content Design to build best-in-class product experiences that drive deep engagement and customer retention
  • Identify target audience and leverage user insights and competitive intelligence to craft compelling positioning, messaging, and narratives that effectively communicate our value proposition and differentiate it from other products in the market
  • Lead go-to-market strategy and execution for launching new product experiences, and shape how we communicate the product vision to customers
  • Drive awareness and adoption of new and existing features that best meet user needs in partnership with Product, Growth, and Integrated Marketing teams

Requirements

  • 6+ years of relevant experience in product marketing or related functions, with deep expertise in mobile app development and marketing
  • Exceptional collaboration and interpersonal skills, with experience influencing stakeholders without authority, driving alignment, and working cross-functionally with Product, Design, Engineering, Data Science, Research & Insights, Pricing & Packaging, and Marketing teams
  • World-class storytelling and written/verbal communication skills, with the ability to distill complex concepts into clear, concise messaging that’s easy for users to understand
  • Strong growth mindset and intellectual curiosity, with a willingness to learn, flex into new areas, and continuously improve
  • Deep empathy for both cross-functional partners and end users, with strong customer-centricity and experience serving as the voice of the customer
  • Ability to think strategically and navigate ambiguity, with experience breaking down broad, complex problems and thinking about them in a structured way
  • Analytical and data-driven, with experience generating qualitative and quantitative insights and using them to inform strategies and decision-making
  • Proven self-starter with a bias for action and can-do attitude to get things done
  • Bachelor’s degree or equivalent work experience; MBA a plus