Product Marketing Lead, DocSend

Dropbox

Role Description

As Senior Product Marketing Lead for the Dropbox DocSend team, you will lead a team to craft and evangelize unique, data-backed, and differentiated narratives for DocSend products. You will work closely with our Product Management, Design and Engineering teams to build a differentiated and compelling product offering that solves critical pain points for our customers. You will work with our Marketing and Sales teams to share that narrative with the market through integrated campaigns, launches, sales enablement, and external events. Above all, you will become the foremost expert on our product offerings and on the customer, understanding both at a deep level and championing them in conversations with internal teams and leaders. You’ll be managing a team of 4 skilled product marketers to strategically execute on the above areas. 
This is a highly cross-functional role, and applicants will be expected to interface with a broad array of internal teams from both DocSend and Dropbox. It’s an exciting time to join the DocSend team — you’ll have the opportunity to make a major impact on DocSend’s integration into the Dropbox family.

Responsibilities

  • You will lead a team to do the following:
  • Product Positioning and Messaging – Craft product messaging and positioning documents that serves as the keystone for internal and outbound sales assets, marketing programs, web copy, solution briefs, presentations and press releases.
  • Thought Partner to Product Management – Serve as a key partner to the DocSend product management and engineering teams, helping them craft and modify our roadmap based on customer and user feedback, as well as market and competitive trends
  • Product Launch and GTM – Evangelize internal teams to launch key features and products to the market, including building sales enablement, marketing campaigns, PR/AR briefings and a launch plan. 
  • Content and Campaign Support – Collaborate closely with the demand generation team to guide and develop the ideal content and positioning for outbound programs. Ensure product narratives resonate with our customers and speak to their challenges and pain points. 
  • Sales enablement – Enable our global Sales and Channel teams to sell DocSend to the market through trainings, coaching and materials
  • Competitive positioning – Monitor competitive set and appropriately evolve messaging for DocSend 
  • Assemble clear definition of customer needs, market trends, and competitive developments for partner integrations
  • Drive market segmentation and persona development, ensuring it is built upon primary audience research
  • Develop the value prop of Dropbox DocSend within the Dropbox family and articulate its value in all partner-facing and customer-facing messaging
  • Assess market fit assessment and define future product posture to inform product development and product investments
  • Drive clear alignment across stakeholder partners including Product Management, Engineering, Design, Sales, Brand, Communications and more
  • Serve as a strong product advocate for both internal teams and the external market.
  • Provide leadership and direction to the Product Marketing team including mentoring, coaching, and career development. 

Requirements

  • You have 6+ years of relevant experience in Product Marketing, ideally in a B2B, tech, or SAAS focused role
  • You have 2+ years experience managing a small team
  • You have experience working in highly complex companies with multiple products and teams
  • You have experience working on both pre-build and post-build projects
  • You have experience launching products, developing messaging and product positioning, and with competitive intelligence and market-fit research
  • You have experience with customer segmentation, market analysis and building business cases to improve the customer and user experience
  • You are a self-starter and are solution-oriented, and can operate at a high and collaborative level with senior-level stakeholders
  • You are a team-player first and foremost, and believe great things come from collaboration
  • Excellent written and verbal communication skills
  • BA/BS degree or equivalent

Total Rewards

For candidates hired in Colorado, the expected salary/On-Target Earnings (OTE) range for the role is $163,700 – $192,600 – $221,500.
This salary/OTE range represents the low, middle, and high end of the salary or OTE (Sales roles) range for this position, and is subject to change. To determine a Dropboxer’s starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. This position may be considered a promotional opportunity
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families.  Our benefits and perks programs include, but are not limited to: 
  • Competitive medical, dental and vision coverage
  • (US Only) Competitive 401(k) Plan with a generous company match and immediate vesting
  • Flexible Time Off/Paid Time Off, paid holidays, 11 Company-wide PTO days, Volunteer time off and more
  • Protection Plans including; Life Insurance, Disability Insurance and Travel benefit plans
  • Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
  • Parental benefits including; Parental Leave, Child and Adult Care, Day Care FSA (US Only), Fertility Benefits (US Only), Adoption and Surrogacy support and Lactation Support  
  • Mental Health and Wellness benefits 
  • Free Dropbox space for your friends and family
Additional benefits details are available upon request.