Product Manager, Onboarding and Activation – Location Flexible


Role Description

Product managers set the vision for our growing family of products. We’re responsible for guiding multidisciplinary teams toward a common goal: shipping high quality products and creating business value. As advocates for both our users and our business, the best product managers balance a range of functional perspectives and empower their teams to do great, high impact work.
As part of this team, you will be focused on creating the onboarding and activation experiences across Dropbox. This team is positioned to explore, understand, and execute activation paths throughout our SKUs. You will find the relevant moments to expose users to new and existing functionality. You’ll determine how to communicate feature value, and how to best influence users to experience it. You will partner with a world class team of Product Designers, Researchers, Engineers, Analysts, and Marketers to understand users’ needs, build experiences with measurable impact.


  • Define a compelling product vision and strategy to validate which structure of product experience is most effective for driving activation and retention
  • Work closely with product marketing, analytics, design research, customer success, and users to deeply understand, document, analyze, and synthesize user needs and opportunities into product priorities, roadmap plans, and detailed specifications
  • Collaborate with engineering and design partners to test, iterate, and launch these revenue-driving experiences. Prepare necessary documentation, coordinate development activity, and drive progress of in-flight projects
  • Coordinate and seek opportunities to align and partner with other product teams throughout the organization


  • 3+ years experience as a Product Manager, or similar role. Additional experience in a related function or area of expertise
  • Design sense; understanding of, and empathy for users
  • Demonstrated ability to collaborate with a diverse, cross-functional squad toward a shared outcome
  • Leadership experience and/or demonstrated potential to coordinate and motivate a small team
  • Experience with developing a vision and roadmap for an area of a product; or similarly, planning for a cross-functional area with many workstreams toward a focused goal
  • Motivation and excitement about building product experiences that create measurable business value