GTM Strategy & Operations Manager


GTM Strategy & Operations Manager
Marketing | San Francisco, CA or Remote – US

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
From web visits to contract renewals, the Digital GTM Strategy & Operations team cares about delighting hundreds of millions of users throughout their entire DocuSign journey.  By leveraging data-driven frameworks we help Sales, Product and Marketing identify, prioritize and execute cross-functional initiatives.  We represent a high growth and strategic area within the company and are looking to expand.

As the GTM Strategy & Operations Manager in our Digital team, your charter is to help the digital business grow.  To do this, you will leverage existing data frameworks to identify growth opportunities.  You’ll then drive cross-functional alignment around those opportunities and report back on whether the initiative worked.  This role will have a supreme command on in-quarter performance and be heavily involved in our annual planning process.  In short, you develop frameworks on how to grow the business and help realize that growth.

This is an individual contributor role reporting to the Sr. Director, Digital Go-To-Market Strategy & Operations and is designated Flex.


  • Develop an understanding of run-rate trends, or health of the business
  • Identify levers on how best to grow the business
  • Partner with Sales, Marketing & Product teams to drive the results
  • Identify and help creative ways to remove obstacles to your initiative
  • Improve insights and create novel ways to analyze the business
  • Lead aspects of quarterly business reviews and annual planning
  • Support team projects such as initiative sizing, ROI analysis, etc.

Basic qualifications 

  • Analytical and problem-solving experience
  • Presentation and communication experience
  • Understanding of Microsoft Excel or Google Sheets
  • BA/BS degree in a business/quantitative field or equivalent work experience
  • 7+ years of experience in consulting, analytics, banking or SaaS company
  • 8+ years of experience overall

Preferred qualifications 

  • Familiarity with SQL
  • Exposure to Adobe Analytics or Google Analytics
  • Salesforce and Tableau proficiency
  • Proven track-record in fast paced environments
  • MBA, masters degree or equivalent work experience

Based on Colorado law, the following details are for Colorado individuals only: Colorado base salary range: $115,800 – $163,575 and eligible for bonus, equity and benefits at

Vaccination requirement 
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at


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