Product Marketing Manager, Coursera for Campus

Coursera

  • Full Time

Coursera can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. Our interviews and onboarding are conducted virtually, a part of being a remote-first company.

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 100 million registered learners. Coursera partners with 275+ leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Job Overview:

Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll act as product marketing lead for Coursera for Campus, with a focus on solutions serving colleges and universities. You’ll partner closely with product, marketing, and sales teams building customer experiences spanning skill-first products and solutions. You’ll also play a critical role in ensuring Coursera is the chosen skill development platform for campus in support of our growth and revenue goals.

Responsibilities:

  • Develop industry and audience expertise and insights to influence the product and marketing roadmap
  • Create messaging and positioning for use in brand, customer, and marketing communications 
  • Be the expert in Coursera learning products and competing products by target industries and personas
  • Drive go-to-market strategy and execution for new features and products to Coursera for Campus’s growing customer base
  • Develop sales materials including presentations, datasheets, etc. and be the subject matter expert for the field
  • Partner with Demand Marketing on GTM campaigns with compelling narratives and bring those campaigns to life across channels (Comms, PR, Web, Social, etc.)

Basic Qualifications:

  • 6+ years experience with 3 years in product marketing or equivalent
  • Demonstrated history of direct experience working in the higher education market
  • Experience developing product marketing plans, including designing, executing and tracking go-to-market initiatives for high priority products
  • Demonstrated experience with messaging and storytelling skills
  • Background in synthesizing qualitative and quantitative insights into business recommendations

Preferred Qualifications:

  • Experience enabling enterprise sales organizations 
  • Experience working with global, enterprise SaaS products
  • Experience selling or marketing to leaders in education
  • Experience in customer success or technical services a plus
  • Comfort with a fast-paced culture, with the ability to learn quickly, think creatively and stay focused and organized while managing multiple priorities

If this opportunity interests you, you might like these courses on Coursera:

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 
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