Event Marketing Manager

Coursera

  • Full Time

Coursera can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. Our interviews and onboarding are conducted virtually, a part of being a remote-first company.

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with more than 100 million registered learners. Coursera partners with 275+ leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand, attracting students to degree programs, bringing new customers to Coursera for Business, and creating a marketing system that nurtures learners throughout their professional lives. 

The Marketing & Communications team is looking for an experienced Event Marketing Manager II and all-around doer with a passion for driving timelines, owning event execution and deliverables, and supporting the overall success of events from strategy through execution.

Reporting to the Head of Global Events, you will partner with key stakeholders to align event objectives to the organizational strategy, brand, purpose, and values. Provide input and feedback to key stakeholders regarding meeting objectives, agenda, and presentation. Develop and implement effective event planning processes and systems. Establish and maintain vendor relationships, and oversee contract negotiations and service delivery of select vendors. Manage the meeting and event budget to balance quality, function, and cost.

Responsibilities:

  • Understanding the brand and targeted event outcome; working within established budgets and timelines to ensure accuracy, professionalism, and consistent brand presentation; and meeting expectations and needs on all levels.
  • Serve as a member of the Events team; support the development and adoption of best practices, training, and high standards of excellence across all events.
  • Support the planning and execution of Coursera’s annual conference.
  • Collaborate with cross-functional marketing, sales, partnership, and talent teams on affiliate events – to develop event project plans, including objectives, target audience, strategies, tactics, metrics, dependencies, timelines, and budgets. 
  • Manage agency and vendor relationships for event production and execution. Partner with the legal and finance teams to track contracts and expenses.
  • Lead pre-event planning meetings, providing event support, preparing communications, coordinating event logistics, and conducting post-meeting assessment activities.

Basic Qualifications:

  • 5+ years of experience planning large-scale high-impact, high-visibility in-person and virtual events in tech and/or education industry, preferred.
  • Experience planning, building, and managing event strategies and operational plans, coordinating projects with cross-functional team leads while being hands-on and doing the tactical work.
  • Proven track record in performing well in a fast-paced environment and organizational skills to effectively and independently manage multiple projects – highly organized, detailed focused, results-driven.
  • Excellent interpersonal skills and strong executive presence and communication.
  • Demonstrated history of driving cross-functional collaboration across diverse sets of stakeholders across all levels of the organization.
  • A knack for organization and bringing people into the process with clear visibility into your work. You would represent the Coursera brand well, from behind-the-scenes event execution to in-person coordination and communication with partners and customers.

Preferred Qualifications:

  • Experience with virtual and hybrid event technology platforms and concepts.
  • A creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things.
  • High energy with the ability to successfully navigate ambiguity and drive projects with minimal guidance.
  • A love of bringing people together. Working with people outside of your team and outside of the company excites you. You like collaborating with new people and figuring problems out together.
  • Able to travel as needed to attend most strategic in-person events.

If this opportunity interests you, you might like these courses on Coursera:

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 
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Job Overview