Sr. Manager, Field & Account Based Marketing


Coupa Software (NASDAQ: COUP), a leader in business spend management (BSM), has been certified as a “Great Place to Work” by the Great Place to Work organization. We deliver “Value as a Service” by helping our customers maximize their spend under management, achieve significant cost savings and drive profitability. Coupa provides a unified, cloud-based spend management platform that connects hundreds of organizations representing the Americas, EMEA, and APAC with millions of suppliers globally. The Coupa platform provides greater visibility into and control over how companies spend money. Customers – small, medium and large – have used the Coupa platform to bring billions of dollars in cumulative spend under management. Learn more at Read more on the Coupa Blog or follow @Coupa on Twitter.

Do you want to work for Coupa Software, the world’s leading provider of cloud-based spend management solutions? We’re a company that had a successful IPO in October 2016 (NASDAQ: COUP) to fuel our innovation and growth. At Coupa, we’re building a great company that is laser focused on three core values:

1. Ensure Customer Success – Obsessive and unwavering commitment to making customers successful.
2. Focus On Results – Relentless focus on delivering results through innovation and a bias for action.
3. Strive For Excellence – Commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

Coupa’s Growth Marketing team is seeking a passionate and seasoned marketer to foster valuable partnerships with our sales organization to drive an ABM strategy from conception to execution in order to build, influence, and accelerate sales pipeline. As Coupa’s platform has grown significantly over the last few years, there is a significant opportunity to increase the value our customers realize by adopting a “suite synergy” mindset that brings supply chain, procurement, and financial professionals to spend smarter together. This key role will require someone who excel in campaign strategy and operational excellence, and will be responsible for the design, implementation and measurement of growth marketing initiatives. This individual is going to be aligned to our Supply Chain Sales Organization.
This role reports to the Sr. Director, Field and Account-based Marketing for North America. We are open to candidates within metropolitan areas in Midwest or East coast of United States.


What You’ll Do:


  • Collaborate with sales reps and leaders that focus to develop a strategy that supports quarterly sales pipeline and revenue goals
  • Work with cross-functional teams to define target accounts to engage Supply Chain stakeholders and build a programmatic approach to drive both new and expansion opportunities
  • Develop compelling ABM programs (1:few, 1:many) that successfully engage target Enterprise accounts (revenue $1B+) moving them effectively through the buyer’s journey
  • Design and implement a multi-channel strategy with campaigns to increase outreach and nurturing of key personas in partnership with Sales, Customer Success, Product and Customer Marketing
  • Understand the marketing operations ecosystem to independently leverage tools available to execute multi-channel campaigns
  • Use data and industry best practices to formulate in-depth analysis, insights and interpretation to optimize programs and plays for target accounts
  • Advocate for what sales needs, and keep sales informed on marketing priorities

    What We’re Looking For:


  • First and foremost, a can-do attitude
  • This individual is going to be aligned to our Supply Chain sales organization so familiarity with Supply Chain personas is ideal
  • 4 – 6+ years in Enterprise B2B marketing and/or sales
  • Passion for understanding buyer personas and Coupa’s suite of products to identify the optimal paths for communication, education and engagement.
  • Partner with Product Marketing, Creative, Alliances, Demand Generation, and Digital Channel leads on content strategy, planning and executing multi-channel programs: emails, webinars, events, digital, direct mail etc.
  • Prior experience developing and implementing 1:few or 1:many ABM programs
  • Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
  • Experience with various MarTech solutions: Salesforce, Marketo, Demandbase, Linkedin Campaign Manager, ZoomInfo, Sendoso, Outreach
  • Creative, proactive, and resourceful mentality to navigate ambiguity in a fast-paced environment
  • Prior experience working in the supply chain planning and design industry is a plus
  • Travel expected (approximately 25-30% of time) post-pandemic





    At Coupa, we have a strong and innovative team dedicated to improving the spend management processes of today’s dynamic businesses. It’s our people who make it happen, and we strive to attract and retain the best in every discipline.
    We take care of our employees every way we can, with competitive compensation packages, as well as restricted stock units, an Employee Stock Purchase Program (ESPP), comprehensive health benefits for employees and their families, retirement and savings plans with employer match, a flexible work environment, no limit vacations for exempt employees, non-exempt employees are on an accrual basis for PTO, catered lunches…And much more!
    As part of our dedication to the diversity of our workforce, Coupa is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.
    Please be advised, inquiries or resumes from recruiters will not be accepted.