Demand Generation Manager

Coupa Software (NASDAQ: COUP), a leader in business spend management (BSM), has been certified as a “Great Place to Work” by the Great Place to Work organization. We deliver “Value as a Service” by helping our customers maximize their spend under management, achieve significant cost savings and drive profitability. Coupa provides a unified, cloud-based spend management platform that connects hundreds of organizations representing the Americas, EMEA, and APAC with millions of suppliers globally. The Coupa platform provides greater visibility into and control over how companies spend money. Customers – small, medium and large – have used the Coupa platform to bring billions of dollars in cumulative spend under management. Learn more at Read more on the Coupa Blog or follow @Coupa on Twitter.

Do you want to work for Coupa Software, the world’s leading provider of cloud-based spend management solutions? We’re a company that had a successful IPO in October 2016 (NASDAQ: COUP) to fuel our innovation and growth. At Coupa, we’re building a great company that is laser focused on three core values:

1. Ensure Customer Success – Obsessive and unwavering commitment to making customers successful.
2. Focus On Results – Relentless focus on delivering results through innovation and a bias for action.
3. Strive For Excellence – Commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

Suppliers are essential to the success of Coupa. And as a part of our community strategy we are forming a new team to help define and execute value added services to our suppliers and deliver superior value.

This new role in Coupa’s Product Innovation & Strategy organization requires a comprehensive skill set including data analysis, analytical thinking, structured problem solving, project management, and creative thinking. A successful performer in this role can unlock several attractive career paths across the organization.




  • Partner closely with Product Strategy to develop strategies, processes and optimal journeys required to execute best-in-class programs which result in new subscriber acquisition
  • Manage and own campaign pipeline for effectiveness and results
  • Work with marketing operations, develop reporting frameworks to share performance trends
  • Ensure quality and timely demand generation execution across all selected marketing channels. Channels include but are not limited to: direct mail, email, webinars, digital, events, SEM, SEO, website, paid and organic social, and other appropriate tactics.
  • Continuously optimize campaigns through a ‘test, measure, learn’ approach.
  • Leverage the full Coupa marketing machine to support demand generation and marketing activity
  • Communicate campaign schedules and results regularly to key stakeholders



  • Demonstrable experience in developing and executing new marketing strategies and programs for B2B or B2C marketplaces
  • Proven inbound and outbound demand generation program creation, execution, measurement and reporting experience
  • Working knowledge of solutions such as Iterable, Hubspot and equivalent
  • Experience across all marketing channels and able to manage and optimize marketing budgets across tactics
  • Always up to date with the latest trends around demand generation.
  • Excellent verbal and written communication skills
  • Intellectual curiosity with a proactive, problem-solving mindset.
  • Disciplined, self-starter and able to work with limited supervision
  • Ability to work to tight deadlines and prioritize workload to achieve required timescales
  • Bachelor’s degree in business or marketing





    At Coupa, we have a strong and innovative team dedicated to improving the spend management processes of today’s dynamic businesses. It’s our people who make it happen, and we strive to attract and retain the best in every discipline.
    We take care of our employees every way we can, with competitive compensation packages, as well as restricted stock units, an Employee Stock Purchase Program (ESPP), comprehensive health benefits for employees and their families, retirement and savings plans with employer match, a flexible work environment, no limit vacations for exempt employees, non-exempt employees are on an accrual basis for PTO, catered lunches…And much more!
    As part of our dedication to the diversity of our workforce, Coupa is committed to Equal Employment Opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity or religion.
    Please be advised, inquiries or resumes from recruiters will not be accepted.