Director, Pricing Marketing


  • Full Time
About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. 

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

About The Role

Cloudflare is seeking a Director of Pricing Marketing to bring our packaging and pricing to life through compelling and differentiated marketing communication.

You will be responsible for our growing suite of offerings.  You will collaborate cross-functionally with Pricing, Product Marketing, Product, and Sales to bring our strategies to life through sales and customer facing assets that highlight how we solve customer pain points.   A successful candidate will have a proven track record creating compelling customer communication, strong sales enablement assets, and differentiated messaging to successfully deliver results in a fast-paced and dynamic business environment.  This role, reporting to the Vice President of Monetization.

Job Responsibilities

  • Lead development of pricing marketing assets including customer facing and sales enablement assets.  In many cases, you’ll be directly responsible for creating these assets.  In some cases, you’ll coordinate and collaborate with Product Marketing, Sales Enablement, and other cross functional teams.
  • Leverage customer insights to create compelling, differentiated messaging that communicates how our offerings deliver the business impact for our customers and how this impact is differentiated from our competitors.
  • Understand our Sales & Customer Success motion. Deliver key assets to drive customer acquisition, adoption, upsell, and cross sell across all sales channels, including eCommerce, direct sales, and partner channel. Enable Sales & Customer Success to articulate P&P value proposition to support value selling motion.
  • Influence the analyst community so that they understand how Cloudflare’s offerings are differentiated in market, delivering superior business impact to our customers.
  • Collaborate extensively across all functional teams within Cloudflare, including significant exposure to our executive leadership.  In particular, you will partner with Pricing, Sales, Product, and Sales Enablement.


  • 10+ years of experience in product marketing or pricing strategy experience at a leading software provider or top tier consulting firm
  • Bachelor's degree required; MBA preferred
  • Excellent communication and influence, both written and oral, across all levels of the organization (executive to manager, multiple functions)
  • Strong leader with ability to build, motivate, and coach cross-functional teams
  • High level of attention to detail and ability to prioritize multiple projects at once
  • Able to identify and develop clear communication to solve complex problems for our customers
  • Self-motivated and thrives in a fast-paced environment
  • Proficient in all applications of Google Suite including Docs and Slides


Compensation may be adjusted depending on work location.

  • For Colorado-based hires: Estimated annual salary of $187,000 – $229
  • For New York City-based hires: Estimated annual salary of $210,000 – $256,000.


This role is eligible to participate in Cloudflare’s equity plan.


Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits

  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off

  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers–at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use – it is the first consumer-focused service Cloudflare has ever released. Here’s the deal – we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at or via mail at 101 Townsend St. San Francisco, CA 94107.