Senior Manager, Demand Generation, Account Based Marketing, USA

  • Full Time

We’re is one of the most exciting fintechs in the world. Our mission is to enable businesses and their communities to thrive in the digital economy. We’re the strategic payments partner for some of the best known fast-moving brands globally such as Patreon, Dashlane, Udacity, Binance, Wise, Sony Electronics, Klarna and many others. Purpose-built with performance and scalability in mind, our flexible cloud-based payments platform helps global enterprises launch new products and create experiences customers love. And it’s not just what we build that makes us different. It’s how.

We empower passionate problem-solvers to collaborate, innovate and do their best work. That’s why we’re number 9 on the Forbes Cloud 100 list and on Glassdoor’s list of Top 10 fintechs to work for. And we’re just getting started. We’re building diverse and inclusive teams around the world — because that’s how we create even better experiences for our merchants and our partners. And we need your help. So, join us to build tomorrow, today.

We’re proud to be certified as a Great Place to Work in the USA, with 89% of colleagues agreeing that this is a great place to work. That’s 30% above average.

Senior Account-Based Marketing Manager at
We’re looking for an ambitious and motivated account-based marketer to drive account-based campaigns and engagement across priority accounts in the US. 

The Account Based Marketing Lead will be responsible for defining and executing the ABM strategy – prioritizing target accounts for the development, implementation, execution, and measurement of account marketing programs through the use of intent and data-driven decisions. You will work closely with the rest of the marketing function as well as the strategic accounts and US commercial teams to deliver these programs. 

Through an in-depth understanding of account based marketing best practices, you will use one-to-one, one-to-few and programmatic ABM to reach and engage with our target audience. The ideal candidate will have a proven track record in executing strategic campaigns, taking a data-driven approach and collaborating with stakeholders on the sales team. You will track performance and use account intelligence to optimize and iterate campaigns.

This role is for you if you are a resourceful self-starter with an energetic and willing attitude. You’re a highly organized, collaborative individual with the ability to thrive in a fast-paced environment and iterate on the fly.
This role reports to the Sr. Director, Enterprise Marketing, who looks after the US and Strategic Accounts Marketing functions.


About You


  • Proven experience in B2B/SaaS, enterprise, or demand generation marketing
  • Previous ABM marketing experience is a must
  • You’re data-driven, growth-minded and with a proven track record of growing demand and audience, account engagement
  • Experience working cross-functionally with sales, partnerships, creative, digital, analysts, and product marketing
  • Working knowledge of Pardot, Salesforce, 6Sense and other marketing technology platforms
  • Self-starter who has built programs from the ground up and is able to prioritize competing projects
  • Excellent written and verbal communication skills
  • An energetic and willing attitude

    What You’ll Be Doing


  • Research, build, and prioritize target accounts based on opportunity (buyer need, persona, vertical etc.) while working closely with sales
  • Lead the creation, implementation and execution of ABM marketing programs collaborating closely with the rest of the marketing function to deliver strategic assets (content, events, web journeys, etc.) that drive audience engagement
  • Create and execute quarterly and annual marketing plans for targeted lists of accounts in order to deepen account engagement – from new customer acquisition to accelerating opportunity close to expansion
  • Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
  • Collaborate cross functionally with sales leadership and the BDR team
  • Define KPIs, measure performance and optimize campaigns based on data & insights
  • Work with marketing operations & analytics to produce regular performance reports
  • Partner with design, copy and content teams to brief, develop, iterate, and deliver creative assets for your campaigns including landing pages, emails, direct mail, advertising assets and more
  • Leverage our marketing automation systems to execute on campaigns and report on their performance (Pardot, Salesforce, ABM tool)Track performance on activities and work closely with the rest of the marketing operations team to improve overarching performance
  • Think outside the box with a customer centric approach – come up with new ways of delivering personalized campaigns to a target set of accounts to deliver value and deepen meaningful relationships over time.





    New York City law requires to include in job postings a reasonable estimated salary range for this position. However, final salaries may vary subject to several factors, such as a candidate’s level, relevant experience, qualifications, skills and proficiency for the role. Please note that this information is provided for those in New York City only, and this role is open to candidates outside of New York City as well.
    For regular full-time employees in New York City, the estimated base salary range is from : $152,150 to $179,000
    Our competitive salaries are just one component of’s total compensation package. Additional benefits include: health, vision, dental insurance, 401k, vacation and sick and safe time, learning days and volunteer days. To view more details of what you can look forward to, visit our careers page: you don’t meet all the requirements but think you might still be right for the role, please apply anyway. We’re always keen to speak to people who connect with our mission and values.
    What we stand for
    At, everything starts with our values, including the experience we offer our people.
    We supercharge your professional growth with career development programs and leadership training. You can learn your way, with tailored pathways and online platforms. And be inspired at relevant conferences.
    We don’t stop at ‘good’ here. We strive for excellence amongst our teams every day and recognize colleagues who take it to the next level through our quarterly peer-nominated Hero awards.
    We’re proud of our global connections and inclusive environment. So we champion this through our colleague-led community groups and celebrate many cultural events together.
    Want to see us in action?
    More about
    Our technology makes payments seamless. We provide the fastest, most reliable payments in more than 150 currencies, with in-country acquiring, world-class fraud filters and reporting, through one API. And we can accept all major international credit and debit cards, as well as popular alternative and local payment methods. launched in 2012, and we now have a team of 1800 people across 19 international offices.
    We believe in equal opportunities
    We work as one team. Wherever you come from. However you identify. And whichever payment method you use. 
    Our clients come from all over the world — and so do we. Hiring hard-working people and giving them a community to thrive in is critical to our success.
    When you join our team, we’ll empower you to unlock your potential so you can do your best work. We’d love to hear how you think you could make a difference here with us. 
    We want to set you up for success and make our process as accessible as possible. So let us know in your application, or tell your recruiter directly, if you need anything to make your experience or working environment more comfortable. We’ll be happy to support you.
    Job Overview