Sr. Marketing Manager – CPG & Retail


Sr. Marketing Manager – CPG & Retail


  • Field marketing leader responsible for building and accelerating demand in the North America CPG & Retail industry
  • Builds the industry demand generation plan, working closely with regional sales leadership and driving cross-functional execution across AEs, BDRs, Partners, Digital marketing, and global programs team.
  • Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals; including, but not limited to:
    • Evaluating and selecting key industry events and roundtables for participation; owning the event strategy from creation to execution.
    • Designing and executing Celonis-hosted webinars and in-person events to reach prospects and customers
    • Creating new programs for account based marketing and pipeline acceleration.
    • Owning relationships with marketing vendors for digital advertising, content syndication and lead purchase
    • Creating local customer programs and communities
  • Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline
  • Working with the global programs team to leverage, localize, and adapt global campaigns for use in CPG & Retail marketing
  • Work cross-functionally to create campaigns-in-a-box for CPG & Retail specific uses cases that are not covered by the global programs team
  • Enable the regional CPG & Retail sales and partner teams on campaigns, key messages, and marketing programs
  • Measure and analyze marketing campaign results and pipeline health, developing an action plan based on findings, and establishing a regular reporting cadence with marketing and sales counterparts.


  • 7+ years experience in B2B Demand Generation or Field Marketing positions
  • Bachelor’s degree in marketing, communications, business, or related field
  • Proven track record of working with sales, partner teams, and customer success teams to create and execute industry specific campaigns that drive pipeline in industry markets
  • Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
  • Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account based marketing, events, digital, email and partner marketing to drive demand
  • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
  • Experience in Marketing Automation (Pardot),, and highly proficient in MS Office/Google applications
  • Energetic, high performer with a willingness to take initiative and be resourceful
  • Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas 
  • Excellent presentation skills and confidence in communicating with senior level sales VPs


Note: Travel will be required once normal travel is resumed, approx 30% of the time.

Job Overview