Sales Development Representative, Singapore


  • Full Time

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places. 

Carta is trusted by more than 30,000 companies and over half a million employees in nearly 150 countries to manage cap tables, compensation, and valuations. Carta also supports over 5,000 funds representing over $100B in assets under administration with their venture capital solutions. Carta’s liquidity solutions have returned $13B to shareholders in secondary transactions. Today Carta’s platform manages over two trillion dollars in equity for nearly two million people globally. Companies and funds like Canva, Tribe, and Pipe build their businesses on Carta. 

The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. For more information, visit

The Team You’ll Work With

Carta is looking for a Sales Development Representative to join our Singapore team. 

Carta opened its Singapore office in 2021, and since then, has been building a world-class team to support the startup ecosystem across Asia Pacific. The Singapore team is lean and agile, and composed of local venture industry experts and Carta experts. 

The Sales Development Representative Teams are the driving force of Carta’s upward trajectory. You will work with the GTM lead on marketing related projects, territory research, prospect targeting, reporting, and events maximisation strategy. We pride ourselves on investing in our team and promoting from within. All SDRs receive training on Carta software, private market finance, and equity administration along with ongoing training in consultative sales, client management, negotiation and sales operations.

The Problems You’ll Solve

Business Demand Generation

  • Identify Carta’s Ideal Customer Profile (ICP), prospect via multiple channels like Email, Phone, LinkedIn to generate conversations
  • You will help drive the overall company pipeline. Create and manage outreach campaigns to startup founders and employees, leveraging “customer-first” approach
  • Match prospect pain points to specific value propositions across various buyer personas, roles, and functions
  • Work closely with the AE team to build a healthy sales pipeline
  • Collaborate with cross-functional teams to elevate Carta’s brand awareness and drive top-of-funnel acquisition
  • Respond quickly and efficiently triage leads based on channel and need

Data and Process Integrity & Maintenance

  • Build and manage sizable lead lists in order to glean unique insights and drive desirable business outcomes
  • Ensure data integrity across critical business systems (e.g. Salesforce, Outreach, Marketo, and Carta)

The Impact You’ll Have

As a Sales Development Representative, you will be part of a small team managing all commercial aspects of Carta’s growth in Asia. You will drive demand, develop and iterate on critical internal operations.

About You

  • Grit – Ambitious, driven, and fearless in the face of rejection
  • Coachability – Tremendous desire to constantly improve in a “no-egos” and high velocity environment
  • Emotional Intelligence – Ability to read emotional cues, understand a customer’s needs, and navigate a conversation with meaningful solutions
  • Customer-Facing Experience – Experience working in a high volume customer-facing role. Able to professionally communicate with founders, CEOs and senior executives
  • An Interest in Venture Capital / FinTech: If learning about how investors find the next unicorn to invest in, you’re in the right place
  • Excellent time management skills and attention to detail
  • Track record of success in a lead generation role is a plus
  • Ability to break down and effectively communicate complex topics
  • Authorised to work in Singapore without sponsorship

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.