Marketing Operations Manager

Carta

  • Full Time

The Company You’ll Join

At Carta we create owners and make private markets liquid. 

We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they’ve managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners. 

At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft. 

Learn more about our Series G fundraising round here

The Team You’ll Work With

The team mandate is to help drive revenue and optimize efficiency across the revenue customer lifecycle. The team owns end-to-end strategy and execution, as well as the reporting and operational foundation, for Carta to continuously scale and grow. 

In this role, you’ll help build and optimize Carta’s Marketing Operations processes to enable and empower Marketing leaders. You will work closely with Marketing, Sales Operations, Business Systems (IT), and Data (Eng) to help build and scale a world class operations foundation.

The Problems You’ll Solve

  • Partner with Marketing, Channel (law firm partners), Campaign Operations, Sales Operations, and Sales Development leaders to support demand generation, lead management, and measurement 
  • Be a change management champion by using data to identify areas of improvements that could improve Marketing performance, team productivity, drive higher lead/pipe conversion, and accelerate revenue
  • Develop processes and playbooks that shape our Marketing & Sales operations
  • Scope complex projects translate business and platform requirements into marketing campaigns/MarTech logic
  • Develop best practices approach for gathering and analyzing lead-related data to identify performance indicators, segment and prioritize & optimization strategies
  • Manage multiple projects cross-functionally with multiple resources, preferably using Agile methodology. Negotiate priorities across organizations at all levels, and execute against a work plan. You communicate deliverables regularly and avoid preventable fire drills
  • Execute on data-driven insights to improve Marketing performance, including owning the analysis, defining objectives, and problem solving cross-functionally to achieve short and long term results
  • Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
  • Drive operational effectiveness by leveraging industry best practices and design process, tool, and dashboard improvements to scale our high-growth business
  • Champion, exemplify, and embed Carta’s operating principles (we act as owners, solve problems, bias to action, seek to simplify) as we scale

About You

  • 8+ years of relevant experience in marketing operations with progressively increasing responsibility, complexity, and scale of work. B2B SaaS, fintech experience a plus
  • Strategic, structured thinker. Strong analytical skills and business acumen. Aptitude for framing business questions with data, translating business needs into strategies, and bias to action and process improvements
  • Results driven self starter with the ability to multitask. Skilled at analyzing, prioritizing, and solving complex problems effectively and consistently
  • You are effective and adaptable in an unstructured, ambiguous environment requiring new perspectives, creative approaches, and competing deadlines
  • Proven track record of leading change management, building aligned tooling, and developing methods to execute with urgency on projects both big and small, with an ownership mentality
  • Effective, clear, and concise communication skills, verbal and written. Ability to communicate the right level of information to executives and cross-functional teams at the right cadence. Ability to communicate data into meaningful insight
  • Clear understanding of marketing funnels and related measures and metrics
  • Experience with database hygiene and excellence such as segmentation and measurements
  • Proven ability to partner with Marketing, Data, and Business Systems/IT teams
  • Advanced experience working with Salesforce, Marketo, and other MarTech integrations. Familiarity with systems (Bizible, Looker/BI tools a plus)

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at recruiting@carta.com. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.