Director of Product Marketing, Equity Management


  • Full Time

The Company You’ll Join

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places. 

Carta is trusted by more than 30,000 companies and over half a million employees in nearly 150 countries to manage cap tables, compensation, and valuations. Carta also supports over 5,000 funds representing over $100B in assets under administration with their venture capital solutions. Carta’s liquidity solutions have returned $13B to shareholders in secondary transactions. Today Carta’s platform manages over two trillion dollars in equity for nearly two million people globally. Companies and funds like Canva, Tribe, and Pipe build their businesses on Carta. 

The company has been included on the Forbes World’s Best Cloud Companies, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. For more information, visit

The Team You’ll Work With 

In this role, you will lead marketing for Carta’s core Equity Management products and services. Over 30,000 startups have grown on Carta from issuing equity to their first hires all the way to preparing for an IPO.

As a member of Carta’s Product Marketing team, you will be connecting users to the products they build their companies on. The ultimate role of a product marketer is to liaise between internal teams (Product, Sales, Business, Development, etc) and the end-user. As a product marketer you are an expert on the user and their needs. 

Our team is focused on three things: 

  • Improving product roadmaps by serving as the voice of the customer
  • Driving adoption and utilization of new & existing features 
  • Aligning and enabling internal teams to tell the right story about Carta’s products 

The Problems You’ll Solve 

This is a foundational role on our Product Marketing team. You will be working with a team of product marketers focused on building great products and tools for our customers to build on.

  • Defining Carta’s market positioning within the Equity Management space.
  • Crafting Carta’s Equity Management product narrative in partnership with Brand Strategy
  • Working with our Growth Strategy team to report out on goals, measure performance, and identify optimization opportunities
  • Overseeing the creation and execution of go-to-market plans for Carta’s Equity Management products & features

About You 

A successful PMM for this role would likely have:

  • 10+ years of Product Marketing experience
  • 3+ years of people management experience
  • A deep understanding of the private markets ecosystem and the current market landscape
  • Motivation to work collaboratively in a fast-paced, ever-changing environment
  • Taken products and teams from zero to one 
  • Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
  • Excellent communication skills with the ability to distill complex thoughts and strategies into simple, actionable recommendations, especially to executives

We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.