Director, Marketing Operations


  • Full Time

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The Company You’ll Join

At Carta we create owners and make private markets liquid. 

We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they’ve managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners. 

At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft. 

Learn more about our Series G fundraising round here

The Team You’ll Work With

The GTM Strategy & Operations team partners with Sales & Marketing leaders to drive Carta’s revenue strategy and best-in class execution. 

The team mandate is to help accelerate revenue growth and optimize efficiency and effectiveness across the revenue customer lifecycle. The team owns end-to-end GTM strategy and execution, and the  reporting and operational foundation for Carta to continuously scale and grow. 

In this vital GTM role, you’ll be owning and optimizing the marketing strategy and operations foundation to enable Marketing to scale. This leader will work closely with our CMO, Marketing and GTM leadership, Finance, Business Systems, and Data to define, build, and scale a world class operations foundation.

The Problems You’ll Solve

The ideal candidate is an experienced hands-on operator who has built and scaled marketing systems, processes, and reporting in support of demand generation activities in high-growth technology companies. This individual possesses a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills. This is a hands-on role and candidates must demonstrate the ability to operate and excel at the strategic as well as tactical levels.

  • Serve as the trusted advisor and operations leader to CMO and leadership
  • Own and build out all Marketing Operations activities including business systems and tools, process and policies, attribution/lead scoring models, operations, data & reporting, and business/operational planning
  • Drive ambitious goals to develop new systems/data architecture, automations, integrations, and best practices that will create a step change in performance
  • Support marketing execution. Partner with Demand Generation, Channel, and Brand teams to plan and execute marketing strategies within the marketing automation platform
  • Proactively drive continuous improvement for process optimization, process redesign, or development of new process/policies
  • Responsible for the strategic roadmap and implementation of marketing technology tools
  • Own lead management processes. Partner with cross-functional teams in Sales Development, Marketing, and GTM Leadership to maximize the velocity and conversion of MQLs through scoring, routing and qualification processes
  • Build infrastructure and foundation to enable full funnel reporting and analytics 
  • Drive marketing database strategy.  Analyze gaps in our data and contact acquisition strategy. Oversee strategy, execution and measurement to ensure accuracy, completeness, and recency of marketing data.
  • Develop end-to-end sales process and oversee governance of all policies across a matrixed business; run routine audits to verify compliance at all levels; maintain key documentation regarding our policies and sale processes
  • Assist with the marketing planning and budgeting process. Help to ensure that marketing's goals are consistently aligned with the overall strategy
  • Deliver insights into the performance of marketing activities and campaigns

About You

  • 10+ years marketing operations experience, with progressively increasing responsibility, complexity, and scale of work
  • 5+ years people management experience. Fintech experience, MBA a plus
  • Ability to think strategically, but also have exceptional attention to detail in execution and project management skills. Ability and willingness to be a hands-on leader
  • Results-driven self-starter with the ability to multitask. Strong initiative and ability to work in a self-directed environment with a “can do” attitude and growth mindset
  • Exceptional interpersonal and stakeholder management skills. Experience driving cross-functional projects end-to-end. Ability to negotiate and influence priorities across organizations at all levels
  • Effective, clear, and concise communication skills, verbal and written. Ability to communicate the right level of information to executives and cross-functional teams at the right cadence
  • Strategic, structured thinker. Strong analytical skills and business acumen. Aptitude for framing business questions with data, translating business needs into strategies, and executing tactics and process improvements
  • Demonstrated ability and desire to coach and develop a team
  • Comfortable working in a fast-paced environment while dealing with ambiguity
  • Drive. Ability and passion to analyze, set priorities, and solve complex problems effectively and consistently
  • Advanced skills required in Marketo, SFDC, Bizible, Looker/BI tools, Gsuite, Excel
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.