Senior Product Manager – Virality (AU/NZ – remote)

Canva

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

Product Management @ Canva

The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva, you help set this vision, define what that future looks like, and build the products and features that get us there.

We’re looking for a Senior Product Manager to support the User Growth team, which is part of the newly formed Product Growth group. The User Growth group does everything from building exciting new products and features to running tonnes of experiments and conducting research and analysis to grow Canva in new markets and categories.

Composed of several product teams, the User Growth group’s impact spans our entire funnel (signup & login, logged-out homepage, onboarding, post-publish, referral). The Virality team is all about supporting Canva’s growth towards 1B MAU by building new viral loops and product growth step changes from 0 to 1 (think “exploit vs explore”) for Canva.

 

What you’ll do

 

  • Become the “virality” expert across the company
  • Drive the vision and strategy for a key product growth team within Canva and increase key metrics 10X
  • Work with your team and key Product Growth collaborators to develop a backlog of experiment ideas alongside your product strategy and roadmap and deliver them
  • Identify ways to attract and acquire more new users and retain them
  • Establish an exceptional relationship with our Product, Product Growth, Marketing, and SEO teams when it comes to running experiments, creating new viral loops, enhancing MAU and new user acquisition
  • Establish a proven innovation framework and playbook for your team and socialize it across the specialty and wider Canva
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    About you

     

  • Successful entrepreneur or self-starter who has taken products/ideas from 0 to 1
  • You are a “Growth / Scientist” at heart – You understand the importance of growth, virality, new user acquisition at scale, and retention with respect to the platform and how that translates into user growth and have delivered sizeable MAU impact
  • Exceptional with data, quant and qual analysis, and running Growth experiments
  • Experience working in a SaaS company, startup or high growth company in a growth focussed product management role
  • Demonstrated ability to influence other teams who own a product area that your team wants to improve or build upon
  • #LI-remote
    #LI-SP2

     

     

     

     

     

    Working at Canva 
    Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  
    Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 
    Equity packages for you to truly be a part of the Canva journey. 
    We have a hybrid work model (in-office & from home), with our offices are always open to you balancing flexibility and connection
    Flexible leave so you can recharge, give back, support others or focus on your own professional development.
    Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
    An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.
    Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.
    Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.   
    We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
    Job Overview