Head of Marketing, Europe

Canva

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

About the team:

Canva’s International Marketing group is a diverse and distributed team of marketers who drive user growth, brand awareness, and affinity in our 30 priority markets. You’ll partner closely with leads across the International Marketing Group as well as Brand Marketing, PR & Comms, Social & Content, Partnerships, Product Marketing, and Creative to build and implement a comprehensive multi-year strategy for market-specific growth goals across Europe starting with the UK, Germany, France, Italy, and Spain.

 

What you’ll do:

 

  • Act as the main point of contact for marketing and user growth in Europe, with a core focus on UK, Germany, France, Italy, and Spain. You’ll identify key opportunities, challenges, and critical levers to drive the growth of the Canva brand and user base in Europe. 
  • Drive a holistic GTM strategy in close partnership with product, marketing, growth, sales, community, and other functions to coordinate various global and local programs rolling out in priority markets. 
  • Demonstrate a deep understanding of the core European market dynamics, cultural nuances and user needs to market Canva to a wide range of audiences, including consumers, SMBs, enterprises, educators, students, startup ecosystems, government organizations, NGOs, and other emerging sectors.
  • Support Canva’s portfolio of European acquisitions such as Flourish, Kaleido, and Smarkmockups as needed to achieve their growth objectives.
  • Build a coherent and consistent strategy to adapt and scale Canva’s marketing campaigns across Growth, Brand, Social, and Lifecycle.
  • Partner with functions such as product marketing, product growth, brand, creative and content teams to ensure Canva users and prospects enjoy a consistent and delightful user experience at every stage of their journey and across all touch points.  
  • Partner with PR and Brand teams to uphold our brand strategy and scale new programs and experiences that will support our mission and brand values in our global communities.
  • Experiment with creative tactics and develop playbooks for lean growth in smaller countries in the region. Hire and develop outstanding marketers and operators over time, mobilizing them to execute the vision while positioning them to achieve their ambitious professional development goals.
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    What we’re looking for:

     

  • 10+ years of growth marketing and leadership experience where you have successfully delivered results driving awareness, acquisition, growth, and retention. You will currently be in a Head of Marketing, Growth Marketing Director, Regional Marketing Lead EMEA or similar role capacity
  • Experience in tech or start-up sectors is strongly preferred 
  • Experience devising GTM strategies across UK, Germany, France, Spain, and Italy with proven results in these regions and an ultimate growth mindset
  • Preference for a strong B2C marketeer, who has a portfolio of successful award-worthy 360 marketing campaigns spanning multiple languages and various online and offline channels
  • Ability to lead critical initiatives and build partnerships with local and national level officials, business executives, thought leaders, and influential figures.   
  • Keen analytical skills, with the ability to turn complex, disparate datasets into insights that drive strategies and solutions.
  • A general understanding of budget management principles and regularly identifying the most cost-effective approaches.
  • Excellent verbal and written communication skills, allowing you to successfully influence and communicate complex information clearly to your colleagues and through marketing material.
  • A track record of scaling and developing agile and happy marketing teams across multiple markets to achieve ambitious targets.A natural teammate, with a proven track record of cross-functional leadership and partnership.
  • High emotional intelligence and empathy.
  • Full proficiency in English and preferably working knowledge of one or more of the following languages (German, French, Italian, Spanish)
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    Working at Canva 
    Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  
    Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 
    Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work 
    Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
    Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
    An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive! 
    Virtual and in-office clubs, events and celebrations for you to connect with your teammates
    Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
    Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
    We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. 
    Job Overview