Growth Marketing Manager, Germany

Canva

Canva’s Commitment and Mission

At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 

Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Join us and design your future.

About the candidate
We are looking for someone who lives and breathes growth marketing and has first-hand experience in high-growth tech companies in Germany, and across Europe.

You will be enthusiastic about user acquisition through using marketing channels with validated experience in Paid Social (Facebook, YouTube) and Ad Creatives. You will bring a deep understanding of the market gained through first-hand experience and a local network. This role will cover a wide range of responsibilities – building strategy, leading execution, collaborating with multi-channel teams, and reporting on progress. You will ultimately own DACH’s key growth metrics (primarily MAUs) and contribution to revenue and profitability goals.

We move fast here at Canva, and in this role, we are looking for someone who takes initiative and loves nothing more than to create a measurable impact and get work done. You will be enthusiastic about embracing the different opportunities & challenges that come with working across a hypergrowth and global company. You’re who we want to be working with if you’re great at strategising, juggling projects (and moving them rapidly along), whilst always collaborating across functions and timezones.

 

What You’ll Do

 

  • Strategy – Build and constantly iterate on the country’s growth strategy based on local market insights
  • Be the market expert for Canva – Be the country’s go-to and primary point of contact for all growth marketing activities in the country.
  • Collaboration – Collaborate with the central marketing and product teams for all growth activities relating to the country
  • Goal setting & measurement – Set short and long-term goals, measure success, report and iterate across marketing channels to ensure incremental growth.
  • Create an impact – Ensure that the country-level goals are achieved within the defined budgets and guardrails
  • Share our wins & takeaways – Communicate accurate and timely weekly reports on the performance of your marketing initiatives to our globally distributed team.
  • Be a great teammate – Involvement with other global marketing and growth activities as needed.
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    What We’re Looking For

     

  • 6+ years of experience as a growth marketer with exposure to both paid and organic channels.
  • Proven experience of strategising, building, optimising and scaling Paid Social (Facebook, YouTube, TikTok etc.) and Ad Creatives.
  • Deep understanding of the German and European markets through first-hand experience in high-growth consumer-focused technology companies preferably in the technology space.
  • Comfort in leading a multi-channel growth strategy and marketing plan across paid marketing, social, brand, partnerships, PR, lifecycle, affiliate, and product growth.
  • Deep understanding of the fundamentals of multi-channel marketing: ROAS, payback model, incrementality, retention, attribution, etc.
  • Ability to make decisions under ambiguity with an experimental and learning mentality.
  • Experience in working cross-functionally and effectively with multiple partners in different time zones.
  • Skills and experience in planning and managing budgets of $1M+ in an efficient and productive manner with a focus on key priorities and spending principles.
  • An exceptional desire to implement, drive impact and demonstrate urgency with projects big and small.
  • A self-leader who can work independently in a fast-changing environment with evolving priorities while multiple teams rely on you.
  • Full proficiency in German is required for this position. 
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    Working at Canva 
    Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  
    Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 
    Flexible hours and a hybrid working model which values work-life balance and gives you the option to choose how you best work 
    Equity options to be truly a part of the Canva journey Unique and flexible leave so you can recharge, give back, support others or focus on your own professional development
    Our very own Canva University, internal coaching and Employee Assistance Programs to help you be your best self
    An annual Vibe & Thrive allowance for you to spend as you choose on personal education, wellbeing, home office and social connection. You know better than anyone how to Vibe & Thrive! 
    Virtual and in-office clubs, events and celebrations for you to connect with your teammates
    Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in
    Support for family and carers including a parental leave policy that prioritises inclusivity recognises the diverse representations of modern families
    We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. 
    Job Overview