Global Brand Marketing Campaigns Director

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  

About Us
At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 

Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.

About the team
You will be joining Canva’s Brand Marketing team with a big mission to build the most loved brand in the world through world-class marketing programs that showcase the values and products of Canva through the lens of our community. Our team’s success is based on leveraging research and insights that allow us to design groundbreaking creative that connects with the audience in the right place at the right time and creates a lasting impression. 

About the role
The Global Brand Marketing Campaigns Director will be the lead in running Canva’s global brand campaigns and platform annually. Through the implementation of global brand campaigns, we aim to introduce our core audiences to Canva and drive consideration and brand love across the globe. We are looking for a dynamic and creative leader with extensive experience in brand marketing to lead this effort. You will be responsible for the planning, strategy, scoping, and execution of our core brand campaign across the world, with the support of regional marketers, Brand media, Social and Creative. You will report to the Head of Brand Marketing, and be a part of the BM leadership team. You will have an exciting opportunity to build and scale a world-class team, establishing high creative and measurement standards for how Canva shows up in the world.

Most of all, you will thrive in a fast-moving, fluid environment, and be passionate about the opportunity to shape Brand Marketing Campaigns at Canva, and empower the world to design. 

 

What you’ll do

 

  • You will formulate and champion the strategy and plans to achieve Canva’s business targets and brand goals through customer-focused and data-driven marketing campaigns across owned and earned media channels (TV, Radio, OOH, display, social, video, mobile, content, affiliates, etc.)
  • You’ll build campaign strategies around our core Consumer, Small Business, and University Students.
  • You will galvanize and empower the efforts of your team and the cross-functional team, providing direction, inspiration, mentorship and coaching.
  • You will be comfortable being a do-er and leading campaign efforts while also scaling out a team to support you. 
  • You will hire and develop extraordinary marketers, mobilizing them to execute your vision while positioning them to achieve their ambitious professional development goals.
  • You will establish the foundational brand framework for the year that will enable local teams to execute. 
  • You will work with in-house Creative and also develop agency strategies to support marketing management and creative needs. 
  • You will work with Marketing, Community, Social, and Product Leads to present new ideas, build cross-functional campaigns that delight customers, grow brand awareness and love.
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    What we’re looking for

     

  • You have 9+ years of experience as a brand marketing leader who is equally strategic and execution-oriented who has managed global campaigns. 
  • You have worked in agencies or have managed a large scope of agency relationships. You have a track record of scaling and developing high-performing and happy marketing teams to achieve effective and creative work.
  • An energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders across all company functions.
  • Ability to prioritize in a complex, fast-paced environment.
  • A natural team player, with a strong track record of cross-functional leadership and partnership.
  • High emotional intelligence, empathy.
  • A sense of humor is a must! 
  • Comfortable working in a distributed environment with team members in Sydney, San Francisco, Los Angeles, and other markets.
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    Benefits (USA)

     

  • Competitive salary
  • Equity in one of the world’s fastest-growing companies
  • Flexible working hours (we value work-life balance!)
  • Professional education allowance
  • Generous leave policies (sick days, holiday leave, parental leave, volunteer days)
  • Healthcare
  • 401(k) Program
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate candidates
  • Benefits (AUS)

     

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
  • Relocation budget provided for interstate candidates
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    Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn’t just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
    We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.  
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