Demand Generation Lead – Enterprise

Canva

  • Full Time

We’re constantly working towards making Canva the best place to work, for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community all around the world. We celebrate uniqueness and whatever makes you, you and encourage everyone who wants to help us transform the way the world designs, to join us on this journey. We value all different types of experiences. If you don’t think you quite meet all of the qualifications, we’d still love to hear from you.  

About Us
At Canva, our mission is to democratise design and empower creativity for anyone and everyone, on every platform. Inspired by a team of talented thinkers, an amazing culture and a remarkable growth trajectory – we’re out to change the world, one design at a time. 

Since launch in August 2013, we have grown exponentially, amassing over 60 million monthly active users across 190 different countries who have created more than 6 Billion designs. We are one of the world’s fastest-growing technology companies and we have only achieved about 1% of what we want to do.

The Team
You will be joining Canva’s Business & Education Marketing Team, which is responsible for growing awareness, consideration and adoption of Canva in teams and classrooms. The team serves multiple product lines, including Canva Pro, Canva for Enterprise and Canva for Education. Within B&E Marketing, the Demand Generation team plays an instrumental role in building and executing globally scalable go-to-market strategies that accelerate growth through the execution of innovative multi-channel demand generation programs.

Role Mission
We’re looking for a talented, experienced and motivated Demand Generation Lead to join the Demand Generation team. Your work will be instrumental in forming and delivering the go-to-market strategy for our strategic sales motion, building innovative programs to engage strategic accounts and dream logos. Working in close collaboration with our Content, Sales, Operations and Growth teams, you will manage the responsible investment of significant budgets, and manage key external relationships.

Overseeing programs spanning multiple markets, channels, and verticals, your keys to success will be your deep understanding of enterprise demand generation strategies, a customer first mentality, and a data driven approach to marketing that helps you to identify and amplify strategies that drive impact. You’ll be comfortable managing multiple stakeholders and working in a fast-paced global environment. Most of all, you’ll be deeply excited and motivated by the opportunity to help define B2B marketing at Canva and empower businesses everywhere to achieve their goals through visual communication.

 

What you’ll do:

 

  • Demand Generation. Build, execute and optimize multi-channel demand generation programs to drive awareness, consideration and adoption of Canva in strategic accounts.
  • Strategy and leadership. Develop the strategy to scale demand generation programs across multiple channels and markets and get endorsement from leadership and internal stakeholders.
  • Goal ownership. Manage the investment of budgets across multiple channels to achieve revenue goals and objectives. Own key external relationships with agencies and other partners.
  • Data and reporting. Measure, analyze and report on campaign performance to optimize results and provide insights and learnings to the broader team. Apply and test, learn and optimize approach to all initiatives.
  • Stakeholder and project management. Successfully manage projects spanning across a wide range of internal stakeholders across the marketing, content, growth, sales, website, CRO and product teams.
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    What we’re looking for:

     

  • 5+ years demand generation experience in B2B tech, with expertise owning budgets and leveraging digital channels to drive awareness, leads, and revenue outcomes
  • Excellent analytical skills with experience bringing together data from multiple sources across the funnel to inform strategy and optimize programs
  • Exceptional communication and collaboration skills, with the ability to communicate effectively to leadership, manage multiple stakeholders on cross-functional projects and collaborate closely with peers in a remote environment
  • Hands on experience building and optimizing campaigns across digital marketing channels including SEM, paid social, display, owned website channels, email and third-party tools
  • Experience working closely with sales to build programs that engage groups of target accounts, ideally including Account Based Marketing (ABM) strategies
  • Ability and willingness to work on both a strategic and tactical level to execute demand generation programs as we build internal capacity. 
  • Experience with the B2B marketing technology toolstack including Pardot, Salesforce, varied analytics, reporting and CMS tools, AB testing solutions, etc
  • Deep understanding of the B2B buyer journey, including funnel metrics, lead scoring, personas, audience development, and lifecycle marketing strategies
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    Benefits (USA):

     

  • Competitive salary.
  • Equity in one of the world’s fastest growing companies.
  • Flexible working hours (we value work-life balance!).
  • Professional education allowance.
  • Generous leave policies (sick days, holiday leave, parental leave, volunteer days).
  • Healthcare
  • 401(k) Program
  • Benefits (Australia)

     

  • Competitive salary, plus equity options
  • Flexible working hours, we value work-life balance
  • In-house chefs that cook delicious breakfast and lunch for us each day
  • Free Yoga membership
  • Professional education allowance
  • Generous parental leave policy
  • Pet-friendly offices
  • Sponsored social clubs and team events
  • Fun and quirky celebrations
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    Canva is currently one of Australia’s hottest technology startups and has been ranked #1 Australian Workplace in Technology by JobAdvisor for the second year in a row. 
    We mean it when we say we want to  create a workplace that you love coming to. Our culture is unlike anywhere else and our offices are designed with workspaces for every mood, to help you do great work. At Canva you can be part of a company that is growing rapidly, building a product that users really love. 
    Psst -We have two in-house chefs that whip up amazing breakfasts and lunches for the whole team – check out what’s cooking at: https://instagram.com/canvalife 
    Being a Force for good.
    One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn’t just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.
    We make hiring decisions based on your experience, skills and passion. If you’re keen to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.  
    Job Overview