Field Marketing Events Lead

Braze

  • Full Time

WHO WE ARE

Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Burger King, Delivery Hero, HBO Max, Mercari, and Venmo, use the Braze platform to facilitate real-time experiences between brands and consumers in a more authentic and human way. And we do it at scale – each month, hundreds of billions of messages are sent to a network of over 3 billion active users through Braze.

Need more proof? Braze was named a Leader in the Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021, and was named to the Forbes Cloud 100 list for the fourth consecutive year. The company has also been selected as one of Fortune’s Best Workplace for Millennials in 2021, and was ranked #20 on Fortune’s Best Medium Sized Workplaces in 2021. Braze is certified as a Great Place to Work in the UK and the U.S. and is recognized as one of the UK's Best Workplaces for Women.

WHAT WE'RE LOOKING FOR

Braze is looking for a Field Marketing Manager to align with regional go-to-market teams on driving pipeline through virtual and in-person event activations to hit quarterly and annual targets. This role will develop our regional and sponsored event programs for the go-to-market team, with the purposes of generating and accelerating pipeline. If you have a passion for building community through creative activations, we’d love to have you join our growing marketing team. You'll develop and establish what it means to be part of the “Braze Experience” beyond the actual product experience. You will collaborate across the entire marketing team to build out brilliant experiences across both physical and digital properties for our prospects. 

WHAT YOU'LL DO

  • Be a strategic partner to our regional and go-to-market teams, including Partnerships, Sales, and Customer Success,  on the development and execution of our field marketing event strategy, consisting of both in-person and virtual activations, with the primary focus of generating and accelerating pipeline
  • Drive the development of Braze’s, “always-on” regional event strategy including, but not limited to, webinars, roundtables, workshops, peer to peer networking
  • Research, recommend and execute on sponsored events that will help us target key verticals and include key partners from our Braze Tech Partners (Alloys)
  • Develop an event marketing management process, clearly defining roles and responsibilities and ensuring consistency across all events
  • Manage event logistics, budget and on-site coordination (when relevant)
  • Develop post-event strategy inclusive of ensuring the appropriate GTM segments are following up with event registrants in a timely manner and thoughtful follow up with event attendees is planned and programmed
  • Work with the marketing and go-to-market teams to ensure we’re hitting our audience development goals, both through marketing-owned channels such as Marketo emails and Linked ads, as well as enabling sales to drive attendance from their target accounts – you will ultimately be responsible for ensuring that we’re tracking appropriately to hit registration targets
  • Measure ROI through metrics analysis and reporting via SFDC/Marketo
  • Partner with our brand marketing team to ensure that production quality adhere to brand standards
  • Partner with others on  the APAC regional team on content narratives and speakers for an event and digital amplification is included where appropriate.
  • Collaborate with the Digital Marketing lead to ensure alignment.

WHO YOU ARE

  • 5+ years experience in the areas of marketing and/or sales
  • High aptitude for looking at problems as opportunities, then working with others to create unique solutions to solve them
  • Effective communicator and collaborator with regional sales and global marketing to drive alignment
  • Experience with pipeline generation strategies and implementation
  • Highly developed interpersonal and communication skills to work with and maintain long-term relationships with customers, prospects, and influencers
  • A self-starter with the ability to work independently and as part of a team;
  • Ability to juggle multiple, demanding tasks simultaneously and with accuracy
  • Ability to collaborate with other internal departments to create a positive company-wide team effort for regional marketing programs
  • Ability to manage expectations, feedback and accountability with sales leadership and account executives
  • Familiarity with tech and marketing communities; familiarity with SaaS business communities a plus
  • Experience with inside sales and Marketo is a plus
  • Candidates with a B2B background preferred 
  • Travel and COVID-19 vaccination required

WHAT WE OFFER

  • Competitive compensation that includes equity
  • Generous time off policy to balance your work and life, including paid parental leave
  • Competitive medical, dental, and vision coverage for you and your dependents
  • Collaborative, transparent, and fun loving office culture

If you are a California resident subject to the California Consumer Privacy Act, click here to understand how Braze processes your personal information and how you can exercise your rights.

If you are located in the EU or UK visit our privacy policy to understand how Braze processes your personal information and how you can exercise your rights.

Job Overview