Working at Atlassian
Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
We’re hiring a Senior Customer Lifecycle Marketing Manager, Cross-sell, reporting to the Head of Global Lifecycle Marketing, SMB & Monetization. You are a Marketing Manager with a background in building omnichannel programs to create product demand, and more specifically, who has experience with cross-selling products. Initially, we are looking for an experienced individual contributor who is not only strategic but will partner with a Campaign Manager to implement programming.You will build a strategy that will focus on Confluence and Jira with opportunity to extend your approach to other products. You excel in funnel analytics and understand how to use in-product behaviors and marketing channels to deliver an automated and delightful self-serve experience. As this will be the first cross-sell only role on our team, there will be plenty of room for growth and influence in how CLM goes to market.
Your future team
Our Customer Lifecycle Marketing (CLM) Team is comprised of people with backgrounds in Ecommerce, Demand Generation, General Marketing. We believe in driving revenue by delivering an exceptional customer experience.
What you’ll do
Oversee Confluence cross-sell strategy, programs and budget
Build revenue-driving, cross-sell campaigns from building awareness to trial onboarding & activation through purchase
Collaborate with Product Marketing, Performance Marketing, and Product to build personalized, multi-channel customer journeys (across paid, email, web, in-product) to reach a shared revenue goal
Use dashboard reporting and analytics partnerships to provide a complete picture of marketing performance and return on investment
Manage Confluence cross-sell budget including monthly forecasts, return on investment analysis and recommendations for optimization
Present Confluence cross-sell strategy, updates and results to leadership
5+ years of experience in marketing or Demand Generation in B2C ecommerce or B2B Self-serve marketing
Experience in customer journey mapping and omnichannel revenue generation
Fantastic communication skills with and a great track record of working collaboratively and with many teams
Experience with metrics. You live for the data.
Our perks & benefits
To support you at work and play, our perks and benefits
include ample time off, an annual education budget, paid volunteer days, and so much more.
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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.