Principal Channel Marketing Manager


Atlassian can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. As our offices re-open, Atlassians can choose to work remotely or return to an office, unless it’s necessary for the role to be performed in the office. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Our global ecosystem of Solution Partners is a vital part of our growing Enterprise business. The Channel Marketing team at Atlassian helps our partners accelerate their businesses by delivering innovative marketing programs, full-funnel campaigns and assets targeted at relevant personas. On the team, we’re seeking a Principal Channel Marketing Manager for EMEA who has deep regional expertise including having an understanding of the German market. And can translate global priorities to the local market as well as utilize data and local insights to develop impactful campaigns that drive awareness, engagement, and preference in the region. Additionally, you will work closely with the Channel Sales team and partners to support the attainment of annual Channel objectives.


More about the role:


  • Create and execute a regional channel marketing strategy that enables partners to attract new customers and grow existing accounts
  • Leverage an integrated marketing mix including ABM, digital, email, virtual and physical events, webinars, social media and more
  • Create channel marketing plans that help local channel sales and partners achieve a healthy pipeline
  • Define the co-marketing strategy for EMEA that expands Atlassian and our partners reach
  • Create an effective EMEA Development Fund program strategy that results in high ROI activities
  • Understand local partner requirements for program localization and local execution support
  • Conduct partner marketing readiness assessments
  • Evaluate the marketing performance of partners and recommend improvements
  • Measure, analyze, and report on local channel marketing pipeline-building activities to determine their contribution to pipeline health and evaluate marketing effectiveness/ROI
  • Support collection and analysis of indirect buyer insights and audience segmentation
  • Advocate on behalf of the EMEA channel sales team and partners to educate the Atlassian corporate marketing team on their needs
  • Support local channel sales efforts to recruit partners that match local requirements
  • Oversight of our internal resource who manages local 3rd party marketing demand gen agencies for EMEA

    More about you:


  • 10-15 years of Channel Marketing experience and at least 3 – 4 years of B2B marketing experience
  • Resident marketing expert on the team with a deep understanding of the EMEA market, demographics, SWOT
  • Highly proficient at developing a regional Channel Marketing short and long term strategy end-to-end, and are entrusted to make smart trade-offs
  • Able to act with a great deal of autonomy and diligently drive your strategies and work to completion
  • Able to confidently defend prioritization decisions with the team and Channel leadership
  • Active in the development of the team i.e. coaches, mentors and guides the team



    More about our benefits
    Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.
    More about Atlassian
    Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.
    Additional Information
    We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone’s perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
    All your information will be kept confidential according to EEO guidelines.
    If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.
    Learn more about Atlassian’s culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub.