Account Based Marketing Campaign Manager, APAC

Atlassian

  • Full Time

Working at Atlassian

Atlassian can hire people in any country where we have a legal entity. Assuming you have eligible working rights and a sufficient time zone overlap with your team, you can choose to work remotely or return to an office as they reopen (unless it’s necessary for your role to be performed in the office). Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

With a sufficient timezone overlap with the team, we’re able to hire eligible candidates for this role from any location in Australia and New Zealand. If this sparks your interest, apply today and chat with our friendly Recruitment team.
Atlassian is looking for an experienced Account Based Marketing (ABM) Campaign Manager to join our APAC ABM team within the Customer Lifecycle Marketing (CLM) organisation.
You will have experience creating and launching compelling end-to-end campaigns while applying channels including paid media, email, content syndication, direct mail, events, and more. You will track campaign and channel-level performance to ensure we optimise campaigns and deliver campaign efficiencies.

The ABM Campaign Manager will be an important partner to our APAC ABM Manager and the APAC Strategic Sales Team. You will report to the Global ABM Lead.

 

In this role you’ll get to:

 

  • Coordinate and launch campaigns to achieve success to the APAC ABM strategy
  • Create and complete ABM campaigns briefs and follow up with partners
  • Create UTMs, naming conventions, tagging, and campaign work streams for ABM campaigns (sales outbound and marketing campaigns)
  • Work with advertising program vendors to launch campaigns and report on the success of each campaign with insights
  • Put together quarterly campaign plans and set up campaign plans to support EDRs on outbound campaigns and inbound campaigns
  • Deliver campaign retros and reports on campaign performance to ABM Strategists, Demand Generation teams, and PMM teams (campaign feedback, pipeline, and opportunities generated)
  • Partner with PMM teams to source content assets and recommend feedback based on performance
  • Partner with EDRs and EDR Managers to ensure follow up on leads and enablement on outbound and other ABM campaigns
  • Follow up on email tickets and content deliverables to ensure successful execution of campaigns
  • Advocate for the ABM team and highlight the campaigns we’re running
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    On your first day, we’ll expect you to have:

     

  • Marketing experience – ABM, demand generation, field marketing, digital marketing
  • Proficient in Demandbase, Salesforce, Excel, Marketo. It’s a bonus if you have experience working ABM stack including Demandbase, Drift, Outreach, Zoominfo, Folloze, Uberflip, 6sense, or TechTarget Priority Engine.
  • ABM expertise across different marketing channels and their effectiveness
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    Our perks & benefits
    To support you at work and play, our perks and benefits include ample time off, an annual education budget, paid volunteer days, and so much more.
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