Marketing Campaign Manager – Location Flexible

AppDirect

  • Full Time

About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device – as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture – one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About you 

AppDirect is looking for a Marketing Campaign Manager to oversee end to end campaign development and measurement. Reporting to the Director, Demand Generation & Enablement, you will be responsible for supporting go-to-market for new product feature launches and always-on campaigns from start to finish, as well as drive daily project management activities across the platform marketing team. 

The ideal candidate has a mix of marketing strategy, project management, customer journey implementation, and email deployment experience, with an emphasis on expertise within Pardot. If you can build scalable campaigns that embrace data-driven and compelling storytelling to create a deep connection with customers and prospects, this job is for you!

What you'll do and how you'll have an impact

  • Develop detailed campaign plans (in partnership with cross-functional teams) and project briefs (including goals, targeting, content mix, channel mix, campaign calendars, and workback plans) to enable the Digital Marketing, Marketing Ops, Content Marketing, and Events teams to execute effectively;
  • Work with the content and creative team to create content for awareness, consideration, and decision phases of the buyer's journey, based on GTM priorities;
  • Select targets, determine the tactic mix, design offers and calls to action, set individual program goals, and measurement criteria;
  • Partner with digital, content, field, and marketing operations to align multi-channel execution;
  • Align with SDR and Sales teams to ensure demand generation campaigns are synchronized with sales goals, assess lead quality, and track lead flow and increase conversion rates at each stage (top, middle, and bottom of funnel) of the buying cycle;
  • Recognize opportunities to refine strategies to accelerate funnel progression and increase conversion rates; experimenting across marketing channels, audience targeting, creative, and messaging, and execute to test hypotheses;
  • Work cross-functionally with other teams (Customer Success, Product, Sales) to understand the market, the product, and address gaps in our strategies and identify new areas for growth;
  • Strategize and execute account-based marketing and personalized experiences;
  • Track KPIs, identify optimization opportunities, and report on campaign performance;
  • Manage campaign production, including coordination of content, email, event, and enablement activities to achieve engagement goals;
  • Collaborate and manage third party vendors on sponsored programs supporting lead generation efforts;
  • Work with the Digital Marketing team to optimize and continually test the company website and campaign landing pages, including hands-on content management;
  • Work with marketing operations to develop and manage marketing attribution models and reports. 

What we're looking for

  • 4+ years of working in a B2B demand generation role with a focus on integrated campaign strategy;
  • A solid understanding of B2B demand generation best practices, technology or SaaS experience preferred;
  • A problem-solver who can come up with creative ways to get in front of target accounts;
  • A person who is data driven and OKR focused;
  • Experience with Salesforce, Pardot, Zoom Webinars, Monday.com, and Content Management systems such as Craft;
  • A self-starter with the ability to work independently, prioritize, and get things done;
  • Exceptional project management skills and attention to detail;
  • Strong writing and presentation skills;
  • A B.A./B.S. degree in Business, Marketing, Communications or Management or have equivalent experience.

Want to know more about our culture? 

Join us on December 9th for a LIVE panel discussion as we hear from some of our leaders How WFH Supercharged Our Culture & Engagement:

https://www.linkedin.com/events/thrivinginadigitalworld-howwfhs6866762287621951488/

 At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

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